Luke Bather - 5th Sept 2016

Michal Marczak's new video for Mark Pritchard is an otherwordly, ethereal wonder. Combining dreamlike visuals, atmospheric landscapes and extraordinary VFX, the Beautiful People video becomes a living, breathing thing rich in texture and beauty.

From costume to colour palette, every element of this video is note-perfect in its aim of transporting you to an entirely new realm.


"The idea was to illustrate the song's underlying emotions by way of a mysterious character’s slow, non­-linear, cinematic journey through an out­of­this­world landscape, chiming with the album artwork. The eerie atmosphere developed by gradually and only partially revealing certain elements, leaving it to the viewer to put the final pieces together.

"The video was shot in the Izera mountains of Poland and Thom was filmed in his hometown in England with a 3D scanner. We later replaced the on set actors head with an organic feeling particle simulation of Thom’s performance."

PRO Credits


DirectorMichal Marczak
ProducerMarta Golba
Executive ProducerSarah Boardman
Executive ProducerRik Green
Production CompanyPulse Films
Art DirectorJakub Knapik
Director of PhotographyMichal Marczak
Director of PhotographyMarcin Koszałka
EditorRafał Listopad
Production CoordinatorAnna Waligórska
Production CoordinatorKrzysztof Bagiński
Costume designerMichał Korchowiec
Costume designerHanna Maciąg
CommissionerRik Green

Luke Bather - 5th Sept 2016

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