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Cadenza ft. Avelino & Assassin 'No Drama' by PussyKrew

David Knight - 19th May 2016

Polish artists PussyKrew bring their baroque-digital aesthetic to music video for Cadenza, UK grime artist Avelino and Jamaican heavyweight Assassin. They've enhanced the live action performances with 3D scans of the artists and beautiful digital sculptures.

It's also a dark and intimidating world but one which PussyKrew says has its optimistic side: "This darkness is not hopeless. It’s a state of matter where one can be reborn and reclaim their mastery..." 

PUSSYKREW:

"Our aim was to create a piece beyond the standard performance video. We presented the artists as 3D scans and fused them with a digitally-created environment. The vibe of the track is intense, a bit aggressive. We were trying to recreate this atmosphere as a visual experience and produce powerful imagery, where the invisible violence is transformed into personal strength.

"The video may seem dark at first, but this darkness is not hopeless. It’s a state of matter where one can be reborn and reclaim their mastery. We were envisioning an aftermath of a battle, some sort of weird cathartic occurrence. We decided to put the strong female characters at the front of the piece, as we thought they would be the best at translating the energy of the song and convey the message we wanted to communicate through the video.

"We feel that our work reflects the nature of current times in many ways, filtering everyday experiences and global issues into painting like scenes."

David Knight - 19th May 2016

Tags

  • Director's notes
  • New Director
  • VFX
  • Dance

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Credits

Production/Creative

Director
Pussykrew
Producer
John Curtis
Production Company
Diktator
Executive Producer
Ian Blair, Kimberly Stuckwisch

Camera

Director of Photography
Kyle Beirmeister
Focus Puller
Jonathan Medina

Lighting/Grip

Gaffer
Hannon Harrower

Wardrobe

Hair
Amy Hanlin
Make-up
Amy Hanlin

Editorial

Editor
Pussykrew

Grading

Colourist
Pussykrew

VFX

VFX
Pussykrew

Agent

Director's Representation
OB Management

Commission

Commissioner
Dan Millar
Label
Sony

Other credits

Production Assistant

Matt Jocelyn

Wardrobe Provided By Long Clothing

David Knight - 19th May 2016

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