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Foxes 'Cruel' by Olof Lindh

Cat Velez - 4th May 2016

Olof Lindh establishes a retro feel for Foxes' new video for Cruel, as the pop star roams a country house while plugged into a classic Sony Walkman, performing the song while taking random revenge on the possessions of a boyfriend who's done her wrong.

It's a performance video which mixes whimsical little moments with more serious, emotional ones, fashioned out of a French New Wave-style spontaneity and nonchalance. It's an aesthetic befitting of Foxes’ sweet quirkiness.

Cat Velez - 4th May 2016

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Credits

Production/Creative

Director
Olof Lindh
Producer
Lizzie Wilkinson
Production Company
B-Reel Films
Executive Producer
Margo Mars
1st AD
Isusko Garcia

Camera

Director of Photography
Jacob Moller
Steadicam
James Elias

Lighting/Grip

Gaffer
Lee Parfitt

Art

Art Director
Freya Closs

Editorial

Editor
Nikki Porter
Editing company
Final Cut

Grading

Colourist
Jack McGinity
Colour grade company
Time Based Arts

Agent

Director's Rep (UK)
Lock It In

Commission

Commissioner
Elizabeth Doonan

Misc

Production Assistant
Frankie Willcock
Choreography
Supple Nam

Cat Velez - 4th May 2016

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