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Zak Abel 'Everybody Needs Love' by I Owe Youth

Cat Velez - 20th Apr 2016

Directing duo I Owe Youth has teamed up with North London singer-songwriter Zak Abel to make his new promo for Everybody Needs Love - where his soulful style of pop music meets table tennis. 

And boy, is Zak very good at both - as you might expect of someone who ditched the chance to be a table tennis pro for a music career. The video is a serious feat of coordination, with the multi-talented artist singing, dancing, and playing table tennis, in a demanding choreography where he doesn't miss a beat and hardly breaks a sweat. 

I OWE YOUTH:

“Knowing Zak gave up a pro career in table tennis for music, we felt it was fitting to try and merge the two worlds. We wanted to translate his skill into a choreography that complemented the rhythm and feeling of the song. We liked the idea that the ball would almost dance to the music.

"We worked with Zak and our choreographer Supple Nam to create a routine that not only showed how musical table tennis can be but also allowed the audience to feel Zak’s emotion in his performance.”

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Cat Velez - 20th Apr 2016

Tags

  • Director's notes
  • Performance
  • Singer-songwriter
  • Ping pong
  • Table tennis

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Credits

Production/Creative

Director
I Owe Youth
Producer
Katie Lambert
Production Company
Executive Producer
Ore Okonedo
1st AD
Kerry Green

Camera

Director of Photography
Patrick Meller
2nd AC
Christian Swain
Focus Puller
Jeff Vines
Steadicam
Tom Wilkinson

Lighting/Grip

Gaffer
Shawn White
Grip
Neil Blakesley

Wardrobe

Stylist
Chris Amfo

Choreography

Choreographer
Supple Nam

Editorial

Editor
Sally Cooper
Editing company
Cut+Run

Grading

Colourist
Joseph Bicknell
Colour grade company

Agent

Director's Representation
Joceline Gabriel

Commission

Commissioner
Dan Curwin
Label
Atlantic Records

Misc

Production Assistant
Ailsa Vanessa Tapping
DIT
Ewan Macfarlane
Artist Glam
Charlie McEwen

Cat Velez - 20th Apr 2016

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