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Bloc Party 'Virtue' by James Copeman

Cat Velez - 18th Apr 2016

James Copeman has directed some appealing offbeat sexiness in his colour-coded pop video for Bloc Party's Virtue. 

The clip boasts pleasing colour combinations as turquoise-skinned people get up to sexually suggestive shenanigans in vibrantly-coloured spaces. To the pulsing beat of the music, a a hand inches towards a groin, fingers dip into egg yolks and a lady's tongue moves towards a rather phallic looking cactus...

JAMES COPEMAN:

"It was a pleasure to finally get to work with Bloc Party. The band wanted a video that would visualise every aspect of the music. I approached this with colour and dance. The imagery starts off with this idea but gradually I wanted to trick the viewer into falling from virtue and turn their minds onto sin therefor allowing the imagery of dehumanised bodies to become increasingly sexualised."

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Cat Velez - 18th Apr 2016

Tags

  • Director's notes
  • Pop
  • Colourful
  • Color Rooms
  • Art Direction
  • Sexy
  • Sexual

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Credits

Production/Creative

Director
James Copeman
Producer
Kat Cattaneo
Production Company

Camera

Director of Photography
Colm O'Rourke

Art

Art Director
Lucie Red

Wardrobe

Stylist
Sarah Marie Collins
Hair & Make-up
Jojo Copeman

Editorial

Editor
Nikki Porter
Editing company
Final Cut

Grading

Colourist
Houmam Abdallah
Colour grade company

Agent

Director's Representation
OB Management

Commission

Commissioner
Label
BMG

Misc

Production Assistant
Ria Hanish-Oaks

Cat Velez - 18th Apr 2016

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