Cat Velez - 19th Feb 2016

French director Julien Hosmalin's video for French electropop band Jabberwocky's Ignition stages a passionate dismantling of a relationship gone awry. Lust, power and control run their course in flashes of intense imagery, with a couple going to hell and back before the rupture is complete.

Once things get taken underwater, the entanglement really takes a dangerous turn in an electrified sequence that is taken to its deadly conclusion...


"Ignition describes a love affair, thought and built in three stages: the desire, passion and destruction. In this story, a young woman is under the influence of a man who uses his power on her. Asphyxiated by this, she tries to find a way out from this destroying relationship. But, it inevitably leads them towards a painful end. This rather dark end is more to take as a metaphor portraying their passion, which, in my opinion, can either weld a couple forever or destroy them completely. 

"It is when passion disappears between two people that a true love story can see the day, or simply never exist. It is in any case what I tried to express throughout this clip. I needed to find two true actors for this story, with natural charisma. Being in a video format, I needed two people with the ability to portray such strong emotions in their actions and expressions without the necessity to use words. 

"This is why I consider myself lucky today to have found and worked with Garance Thenault and Arben Bajraktaraj on this project. They have been able to provide such powerful and intense emotions in their work despite the conditions they had to work with. Such as the cold, rain, nudity, and underwater sequences. I realize today that very few actors would have been able to accomplish such a challenging task with such talent."


DirectorJulien Hosmalin
ProducerGulden Guldas, John Gitlis, Franck Bailleul
Production CompanyHK Corp
Production ManagerPierre André Marion
1st ADAnne Raveneau
Director of PhotographyBertrand Marin
Art DirectorClémence Hamel
HairOcéane Llorca
Make-upOcéane Llorca
Lead actorGarance Thenault
Lead actorArben Bajraktaraj

Cat Velez - 19th Feb 2016

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