Cat Velez - 16th Feb 2016

Mind Enterprises follow up their parody of Eastern-influenced wellness cults in Idealistic with this wonderfully cinematic video for their track Girlfriend, directed by Ben & Ross.

Set in a large pool, we see a jittery teenage boy bemused by his alluring crush, a girl with some excellent diving skills. Thanks to some excellent casting and performances, and the tonal precision of the shot's framing and lighting, the video manages to express a range of emotions in seconds – from nervous butterflies to bliss to fear – perfectly summing up that experience of falling in love.


"The core of the idea was about exploring the vulnerabilities of being in love – specifically fear, paranoia and the idea of losing someone you are infatuated with to factors beyond your control.

"We chose to explore this from the perspective of a painfully aware teenage boy - an age where these feelings are amplified. We wanted to execute what is essentially quite a linear story, by abstracting it, delivering something more subtle and at times surreal."

PRO Credits


DirectorBen & Ross
ProducerTina Pawlik
Production CompanyBullion Productions
Executive ProducerDrew O'Neill
Executive ProducerHannah Gracie
Director of PhotographyTim Sidell
Focus PullerJames Evered
2nd ACMeg De Koning
GafferRik Burnell
WardrobeJaime Jarvis
Hair & Make-upHarriet Todd
EditorChris Roebuck
Editing companyCut+Run
ColouristJospeh Bicknell
Grading companyCHEAT
Director's RepresentationOB Management
CommissionerJane Third
LabelBecause Music
Other creditsPRODUCTION ASST: Jake Flowers DIT: John Phillips UNDERWATER OP: Hugh Fairs

Cat Velez - 16th Feb 2016

Related Content


Joel Compass 'Forgive Me' by Ben & Ross

Ben Murray and Ross McDowell are back with the video for man-of-the-moment Joel Compass's Forgive Me, where once again they elevate a live performance with innovative staging and effects. …

David Knight - 7th Mar 2014


Slaves 'Cheer Up London' by Ben & Ross

So you've had all weekend to digest the result of the general election, and you may well be even more down in the dumps than you were on Friday. Well, punk duo The Slaves have a …

Cat Velez - 11th May 2015


Disclosure 'Latch' by Ben & Ross

Ross McDowell and Bullion Collective's Ben Murray follow up their MVA-nominated video for Disclosure's Control with sumptuous and alluring visuals for the duo's new single, Latch.

Jimmy Brown - 19th Oct 2012

Latest News