OK Go 'Upside Down & Inside Out' by Trish Sie and Damian Kulash Jr.
David Knight - 11th Feb 2016
The greatest of the great OK Go videos are generally known in shorthand as 'the treadmill one', or the 'Rube Goldberg Machine one', and so on. Now, the video for Upside Down & Inside Out will always be known as 'the zero gravity one'.
It's up there with the best. It's not just that it's mind-bendingly clever, and was even more awesomely difficult to achieve - and it is certainly those things. The 'zero gravity one' – created by OK Go with long-time collaborator and the choreographer (and singer Damien Kulash's sister) Trish Sie - is also just fantastically entertaining, a total 'wow' from start to finish.
Created with the considerable assistance of the Russian S7 Airlines, it's already from day one, a viral phenomenon. OK Go have done it again.
• Trish Sie is now represented by Good Egg in the UK
Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit
David Knight - 11th Feb 2016
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Credits
Production/Creative
- Director
- Trish Sie
- Director
- Damian Kulash, Jr.
- Producer
- Melissa Murphy
- Producer
- John O'Grady
- Production Company
- Bob Industries
- Executive Producer
- TK Knowles
- Executive Producer
- Chuck Ryant
- Executive Producer
- Mikhail Gerasimov
- Production Coordinator
- Natalie Richards
- Production Coordinator
- Nina Papadakis
- 1st AD
- Andrey Tomashevskiy
- 1st AD
- Anastasiya Chistova
Wardrobe
- Stylist
- Justine Seymour
Editorial
- Editor
- Meg Ramsay
Grading
- Colourist
- Bob Curreri
Misc
- Asst stylist
- Nicola Dunn
- Production Services
- Profilms
- Line Producer
- Vladimir Sigalov
Other credits
Controller
Nancy Wilder
Staff Producer
Kathleen Custer
Production Assistant
Chris Lipton
Production assistant
Maxim Svezhenets
Production manager
Vladislav Derebasko
Asst production manager
Yuliya Chekhurdina
Camera operator
Evgeniy Ermolenko
Gaffer
Slava Timonin
Art director
Andrey Vargockiy
Costume designer
Sabina Djalalova
Wardrobe master
Ebgeniya Dolgun
Makeup
Maria Borodin
Sound engineer
Roman Mashkin, Maxim Starchenko
On Set Editorial
Alexandr Shatilov, Anatolia Konoplin
Stewardesses
Anastasia Burdina, Tatyana Martynova
BEHIND-THE-SCENES
Geoff Shelton at Hank Films
POST PRODUCTION
THERAPY STUDIOS
Lead Flame Artist
Wren Waters
Flame Artist
Rachel Moorer
Executive Producer
Joe DiSanto
Producer
Margaret Ward
POST PRODUCTION
VISUAL CREATURES
Creative Director
John Cranston
Creative Director
Ryan McNeely
Technical Director
Tony Banik
VFX Artist
Dustin Bowser, Sam Winkler
Executive Producer
Joe DiSanto
Producer
Anne Cuizon Pendola


David Knight - 11th Feb 2016