Cat Velez - 1st Feb 2016

Shot in his home town of Long Beach, California, David M. Helman's video for Vince Staples' Lift Me Up, from his debut album Summertime 06, captures the sense of tension and instability of the track with shots of the city taken at odd angles showing the rapper's inability to reach solid ground.

When Staples' body isn't seen tilting this way and that, it's floored on the ground as the world spins wildly around him. It's effective stuff, subjecting the viewer to the artist's own dizzying disorientation as he directly asks the viewer to be lifted up and out of it. 

PRO Credits

Credits

DirectorDavid M. Helman
ProducerJeff Kopchia
Production Companyfreenjoy
Executive ProducerNathan Scherrer
Director of PhotographyDustin Lane
EditorNick Rondeau
Editing companyArcade Edit
ColouristGreg Reese
Grading companyThe Mill
Post production companyRuffian Post
Post ProducerAmanda Jones
VFXChris Watson-wood
LabelDef Jam

Cat Velez - 1st Feb 2016

Related Content

video

Zayn 'Entertainer' by David M. Helman

Zayn's music video persona - diffident, lonesome, absolutely irresistable to girls - may well be the real guy for all I know. It certainly gets a proper burnishing in David Helman's …

David Knight - 30th May 2018

Latest News

news

Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 14 days ago

news

Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 18 days ago