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DJ Fresh & High Contrast ft. Dizzee Rascal 'How Love Begins' by Scott Cudmore

Cat Velez - 5th Jan 2016

DJ Fresh and High Contrast have paired with director Scott Cudmore - taking a turn at solo directing after his run of fine videos with Michael Leblanc – for How Love Begins featuring Dizzee Rascal. It's a line-blurring pastiche of 80s sexy fitness videos and crime movies.

The fun-loving piece sees Spandex-wearing dancers, the ones we've seen once or twice before, finally break the confines of their aerobics video and old-shaped TV, happily invading scenes straight out of a cop drama, thrusting away in the police station, court and jailhouse, to the confusion of the actors.

Back on the old TV, Dizzee also makes a typically charismatic cameo as a mouthy newsreader. And you may still may be inspired to jog off all those Christmas pies.

SCOTT CUDMORE: 

“I’d never quite done a video like this before…more high energy, definitely poppier than my work usually is. It was a really ambitious shoot - lots of cast, lots of sets, lots of choreography, a lot of transitions and different moments to make work together. We did it all in one day, which was a little bit insane, but the crew and everybody on this project were amazing and it’s to their credit that we pulled it off. It was also a lot of fun.”

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Cat Velez - 5th Jan 2016

Tags

  • Dance
  • Director's notes
  • Fitness Dancers
  • Spandex
  • Neon

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Credits

Production/Creative

Director
Scott Cudmore
Producer
Rory Halsall
Production Company
Revolver Films
Executive Producer
Richard Cureton
Production Manager
Marielle La Rue
1st AD
Jason Bourke

Camera

Director of Photography
Christopher Lew
1st AC
Michael Narimella
2nd AC
Anita Toth
Steadicam
Alan Kelly

Lighting/Grip

Gaffer
Anya Shore
Key Grip
Tony Ranieri

Art

Production designer
Jessica Jerome

Wardrobe

Stylist
Muska Zurmati
Hair & Make-up
Cait Mizzi

Editorial

Editor
Scott Cudmore

Grading

Colourist
Clinton Homuth

Agent

Director's Representation
Lock It In

Commission

Commissioner
Caroline Clayton
Label
Ministry of Sound

Misc

Choreography
Addy Chan
Casting
Ashley Hallihan
BB Electric
Danny Luizinho
BB Grip
Rohan Painter

Other credits

3rd Electric

Simona Analte

Cat Velez - 5th Jan 2016

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