"We wanted to create a beautiful and cinematic piece to accompany the track which touches on a surreal journey," says Gareth Phillips on his haunting promo for Aiva's Velveteen.
Ghost Poet 'Be Right Back Moving House' by Gareth Phillips of 'Sblood
Gareth Phillips – who recently formed the directing partnership 'Sblood with Simon Milner of rock band Is Tropical – is back as a solo director for this intriguing, dream-like clip for Ghost Poet's Be Right Back Moving House.
It follows a young man's endless climb to the top of a building, which serves as a visual metaphor for the drudgery and monotony of professional, adult life. Below, Gareth reveals his debt to the art of MC Escher in creating a work "where things didn’t quite make sense".
GARETH PHILLIPS OF 'SBLOOD:
"The video is about every person's struggle to get what they want, being trapped in the machine and the boredom of never-ending routine. The song and the idea were a perfect match, the lyric ‘one day at a time’ gave me an image in my head of a man climbing an endless feet of stairs - one step at a time.
"We wanted to create a dream-like feel to the video where things didn’t quite make sense – a bit like the art of MC Escher who used steps in his images. In dreams we often mix up people and places or see reoccurring images so we used some surreal transitions inspired by a video essay about Satoshi Kon, a Japanese anime artist.
"It was a real honour to be making a video for Ghost Poet, whose music is so cinematic. He is really up for interesting ideas and getting creative."
|Production Company||Mealing Media Ltd|
|Assistant Producer||Gio Forino|
|Director of Photography||Sam Heasman|
|Focus Puller||Mike Hannon|
|Camera Trainee||Kieron Paul Mu|
|Director's Representation||Lock It In|
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