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Max Pope 'Less Than Nothing' by Louis Ellison

Cat Velez - 24th Nov 2015

Louis Ellison has pulled off this fluid and downright classy video for Brighton-based singer Max Pope's Less Than Nothing, featuring some effortlessly hip youth killing time by listening to music. 

The downward facing camera does well to capture the affair in all its sedated glory, with most people lying down on the ground and facing up at us and sharing lip-sync duties with the main singer. 

LOUIS ELLISON:

"When I first heard the track I was struck by the way it captured those days when the hours seem to just drift away. My first intention was to try and reflect that in the video, while Max had also provided some black and white visual references that were slightly art deco in style. I’d wanted to shoot a video from above for a long time and this seemed like the perfect opportunity to use that approach and film a long take which would reflect the laidback nature of the track.

"Max had decided he didn’t want to be the main focus of the video so we recruited some of his friends to play supporting roles and choreographed a series of movements. The only obstacle was shooting the video in two set pieces which could then be stitched together. After quite a few rehearsals, we nailed it - helped largely by the cast who did an excellent job and really grasped the concept."

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Cat Velez - 24th Nov 2015

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Credits

Production/Creative

Director
Louis Ellison
Producer
Gemma Hall
Production Company
Crossfire
Executive Producer
Dave Graham
1st AD
Ollie Rushton

Camera

Director of Photography
Doug Walshe

Art

Art Director
Louis Ellison
Art Director
Katherine Richards

Editorial

Editor
Louis Ellison

Grading

Colourist
Mark Meadows
Grading company
Smoke & Mirrors

Agent

Director's Representation
Lock It In

Misc

Jib Operator
Jose Mac

Cat Velez - 24th Nov 2015

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