Cat Velez - 20th Nov 2015

Director and interactive designer Asa Shumskas Tait has created this very entertaining (and somewhat bizarre) take on Shaun Hettinger aka Memoryy's futuristic pop single All My Love, as race-car drivers go head to head... with their own heads.

And Asa explained to Nylon that the concept of the racers driving their own heads was one of those happy accidents, while he was producing a game for PlayStation 3."The player-avatar scale went haywire and their faces intersected in crazy ways with the track," he says.  

After that he developed a narrative straight of Roger Corman's B-movie classic Death Race 2000, with added comic surrealism - and a nicely lo-fi yet fun VFX execution. 


DirectorAsa Shumskas Tait

Cat Velez - 20th Nov 2015

Related Content


Pearson Sound 'Earwig' by Leila Ziu

Leila Ziu makes an outstanding music video debut for Pearson Sound, combining elements of performance art with lo-fi visual effects to bring a bit of human eccentricity into a tech-focussed …

Promo News - 12th Nov 2018


Jimothy 'Getting Talkative' by Glenn Kitson

Jimothy Lacoste, the deadpan preppy London teenage rapper, who has built a fanbase with his (presumably) tongue-in-cheek videos for Getting Busy, I Can Speak Spanish and more, makes a step up in …

David Knight - 21st May 2019


Jordan JNR 'Turn Me On' by John Dunn

John Dunn's romantic video for Jordan JNR's Turn Me On brings life to the cosmic law of attraction that can happen at those rare moments when the stars align. 

Promonews - 24th Mar 2020

Latest News