Tim Fox's follows up his video for Bo Saris's The Addict with an equally slick and FX-fired visual to accompany the soul singer's She's On Fire.
Alex Maxwell 'Drive' by Tim Fox
Alex Maxwell, the first artist to be signed to Disney Records in the UK, has released her first single Drive, a brooding, sexy track that has been paired with video by Tim Fox that's highly cinematic and stylised - partly animated - with an appropriate nod in terms of visual reference to the movie of the same name.
"Sometimes a video can be interpreted any number of ways from listening to the lyrics, but in this case it painted such a vivid image of some menacing drive filled with heartache, lust and passion. I imagined an unexplained drama, the consequences of a wild night tearing up the city. Fugitives on the run, or a romantic heist gone wrong.
"Coming from a design background, my concern was often focussed on framing, composition and use of negative space. Colour played an important role too - despite it being set at night. I wanted to accentuate colour wherever possible, using neon lighting and playful silhouetting. I suppose it's worth mentioning the obvious film reference, Nicolas Winding Refn "Drive" at this point.
"I left the narrative intentionally loose, not fully revealing whether Alex' character was real or a distant memory. It is not fully explained whether Dillon [the male character] is driving away, or towards something, or someone."
|Production Company||Monument London|
|Production Manager||Lewis Garrett|
|Director of Photography||Tom Wright|
|Focus Puller||David Geli|
|Post production company||Monument London|
|Lead actor||Nahel Drici|
|Label||Hollywood Records/ The Walt Disney Company|
|Other credits||Runner: Allie Lester|
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