Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Birdy & Rhodes 'Let It All Go' by Sing J Lee

Cat Velez - 13th Aug 2015

Sing J Lee has delivered this ethereal, beautified vision in pink of the great outdoors. It sees singers Rhodes and Birdy performing a melancholic duet in the magical place, where the flora is pink and the sky is decked in stars yet remains blue.

The bright northern lights, fairy-tale landscapes and celestial twilight create an atmosphere in which sadness and beauty are closely interweaved... until the spell is broken, that is.

SING J LEE:

“The song felt like a bittersweet celebration of a period of time that was once so beautiful, but had come to an end. Departure is always sad but to forget all that came before would be an injustice.

"The video, the colours and the otherworldly atmosphere I wanted to create were symbolic of all the themes in the lyrics, matched by the poignant performances by both talented artists. It really drove home our ending, as they separated and moved away from a world they had once created in their minds and found so magical.

“We shot this normally, on location in a densely green landscape in Scotland. DP’ed by Sy Turnbull, through careful planning and conversations from the beginning with both Lewis Crossfield at Electric Theatre Collective - a frequent collaborator on most of my recent projects, and Gloria FX, we had a very informed technical structure going into production.

"From a creative point of view, Richard Mosse would be an obvious initial source of inspiration, but for me, my main inspiration was trying to recreate the Chinese Cherry Blossom farms I once visited near Beijing. In my mind, the skies were inspired by Scandinavian nights in late summer, never fully getting dark, yet we could still see all the detail coming through our atmosphere.

"Gloria worked unbelievably fast, and the designs of the skies we had initially evolved into something so subtle and surreal, but again, into a place that felt we could have captured it all in camera, if it had existed in Scotland.”

Featured sponsors

Cat Velez - 13th Aug 2015

Tags

  • Director's notes
  • VFX
  • Singer-songwriter

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Sing J Lee
Producer
Nicole Gray
Production Company
Executive Producer
Claire Stubbs
1st AD
Ted Mitchell

Camera

Director of Photography
Sy Turnbull
Steadicam
Doug Walshe

Lighting/Grip

Gaffer
Niall Smyth

Wardrobe

Make-up
Gillian Johnston

Editorial

Editor
Ryan Beck
Editing company
Final Cut

Grading

Colourist
Lewis Crossfield
Colour grade company

VFX

VFX
Gloria FX

Commission

Commissioner
Dan Curwin
Commissioner
Shadeh Smith
Commissioner
Dan Curwin
Label
Atlantic Records

Cat Velez - 13th Aug 2015

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video