Directing team Crooked Cynics, who have just joined new outfit RubberNecker, have added to their catalogue of slick, well-crafted videos with their second collaboration with London artist …
Rationale 'Fuel To The Fire' by Crooked Cynics
Crooked Cynics really pulled it out of the hat with this stunning video - masterfully shot by Charlie Goodger - which merges the bitterness, hope, and empowerment of London-based musician Rationale's track, Fuel To Fire.
A strong start to the video sees super-close up shot of the artist, with the camera zooming out revealing a bloodied, vulnerable man. The rest of the video plays out much the same, with his expressive and singular vocal performance belted out by an artist defiantly trying to overcome a dire situation.
"We worked very closely with Rationale to explore the key themes in the lyrics. We then represented those through surreal imagery as metaphors to try and create an evocative and stylistic piece to match the quality of the track.
"The idea behind the video was for Rationale to go through a conceptual transformation ending with an image of hope. However this did mean putting him in some less than desirable situations; endless pints of paint being poured over him; lying on a cold studio floor for hours; and nearly burning him alive between pyro bars! What a trooper!"
|Production Company||Crossfire Productions|
|Director of Photography||Charlie Goodger|
|Focus Puller||Kit Mackenzie|
|2nd AC||Ben Smith|
|Hair & Make-up||Kiri Mellalieu|
|Grading company||Smoke & Mirrors|
|Director's Representation||Lock It In|
Bastille's Dan Smith is racked in existential angst on a couch amid a sea of half-naked bodies, in Crooked Cynics' video for Those Nights.
Lemar takes to the stage in Love Turned Hate, with a tune that explores a painful theme in a relatively upbeat way. The blue-tinged visuals see the singer performing up stage, while …
Crooked Cynics has delivered this wacky video for Dutch record producer Vato Gonzalez and London grime artist Doctor, which sees the two artists vibing to their catchy dance …
Cinelab London, the UK's only full-service film laboratory and digital dailies facility, has …
Bullion Productions' producer Joel Spencer has been promoted to Head of Music and Branded …
The new episode of The Promonews Podcast: Talking Music Videos - our series of conversations …
The first round of judging in the Best Video and the Technical Achievement categories at …
The deadline to vote in the first round of judging at the UK Music Video Awards 2021 is fast …
While first round voting on many of the categories at this year's UK Music Video Awards continues, …