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Blur 'Ong Ong' by Tony Hung

Cat Velez - 5th June 2015

In what is quite possibly Blur's most heartwarming video since Coffee & TV, the band's creative director Tony Hung and animation directors Layla Atkinson and Pete Mellor from Trunk have created a delightful videogame homage for Ong Ong, from the new Blur album The Magic Whip - and a cute spin-off from Hung's album cover art.

Just like classic games such as Mario Bros, Donkey Kong and Pac-Man, the irresistible hero Mr OK, a bouncing ball - which can be seen on the cover - has to cross various levels, each with it's own 'boss' that he has to defeat in order to be reunited with his kidnapped girlfriend. 

Each boss was characterised in digital form by Peepshow Collective’s Spencer Wilson - but also have their 'real' counterparts in live-action sequences bookending the animation, played by the band themselves. And yes, that is Damon Albarn waddling around as Mr Cream the ice cream... 

Wonderfully silly, and perfect for one of Blur's rare pure-pop moments.

LAYLA ATKINSON:

"The song is full of fun and is very catchy which lent itself perfectly to Tony’s arcade game theme. As a big fan of the look from those early video games it was great to research them and to recreate classic 8 bit games such as Pong and Astro pinball."

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Cat Velez - 5th June 2015

Tags

  • Animation
  • Director's notes
  • Narrative
  • Rock
  • Pop

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Credits

Production/Creative

Director
Tony Hung
Producer
Richard Barnett
Production Company
1st AD
Jonathan Sidwell

Camera

Director of Photography
Phil Poole

Wardrobe

Costume designer
Sussie Juhlin-Wallén

Animation

Animation
Amy Sutton
Animation
Lesley Dart
Animation
Layla Atkinson
Animation
Pete Mellor

Commission

Commissioner
William Nichols

Misc

Director Of Animation
Layla Atkinson
Director Of Animation
Pete Mellor
Associate Producer
Daniel Negret
Illustrator
Spencer Wilson
Artist management
Eleven Mgmt

Cat Velez - 5th June 2015

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