Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Rihanna 'American Oxygen' by The Uprising Creative

Cat Velez - 20th Apr 2015

Darren Craig, Jonathan Craven and Jeff Nicholas of The Uprising Creative have created their second music video for Rihanna, following 2013's What Now. This time, for American Oxygen, they present US history using stock footage of famous and infamous moments. 

"We wanted to showcase both the positive and the negative," the directors have explained. "The struggles within the country and the ones those outside the country face in coming here; the dark side of the positive and the light side of the negative."

The Uprising Collective performed an exhaustive research to find the footage, which does an excellent job of highlighting the desperation of troubled immigrants chasing an American Dream in a country marred with problems of its own: strained race relations, poor social mobility and police brutality issues. 

 

Featured sponsors

Cat Velez - 20th Apr 2015

Tags

  • Promos
  • Stock footage

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
The Uprising Creative
Producer
Nathan Scherrer

Camera

Director of Photography
Isaac Bauman

Art

Production designer
Brandon Mendez

Editorial

Editor
Clark Eddy

Grading

Colourist
Trevor Durtschi

VFX

VFX Company
Skulley FX
VFX
Ryan Paterson

Misc

Line Producer
Ben Piety

Other credits

Additional Editing

Vinnie Hobbs, Olly Riley-Smith

Cat Velez - 20th Apr 2015

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video