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MAX ft Usher 'Gibberish' by Greg Jardin

Cat Velez - 27th Mar 2015

Greg Jardin was the mastermind behind the awe-inspiring stop-motion animated videos for Kira Grannis's In Your Arms, and Joey Ramone's New York City. But his latest for MAX's Gibberish  - and part of the impressive line-up of videos premeiered at the YouTube Music Awards earlier this week – demonstrates another side of his ingenuity. 

This hip-hop dance promo, filmed in a loft space, certainly looks like a one-shot video, and appears to be running backwards - apart from when its going forwards. In fact, it was achieved through minutely-detailed choreography by Laura Edwards, and precise motion-control rigging. Two sequences - one reversed and other with normal playback- have been merged into one captivating sequence. And put this in a special class of pop video.  

Cat Velez - 27th Mar 2015

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Credits

Production/Creative

Director
Greg Jardin
Producer
Garen Barsegian
Executive Producer
Jennifer Heath

Camera

Director of Photography
Damian Acevedo

Lighting/Grip

Gaffer
Brent Poe
Key Grip
Gino Nix

Art

Production designer
Eric Archer

Wardrobe

Stylist
JAK
Hair & Make-up
Kim Douglas

Choreography

Choreographer
Laura Edwards

Editorial

Sound
Chris Warren

VFX

VFX Supervisor
Kyle Belko
VFX
George A. Loucas

Commission

Commissioner
Caroline Clayton

Misc

Production Supervisor
Nicole Shaw McCoy
Motion Capture
Simon Wakley
Motion Capture
Jason Rau
Girl
Francia Raisa

Other credits

VTR

Jarrod Butler

Choreographer's Assistant

Laura Quinn

Dancers

Deshon Hamilton, Anthony Carr, Alex Welch, Bijoya Das, Luke Broadlick, Lee Daniel, Neico Joy, Martel Jackson

Cat Velez - 27th Mar 2015

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