Jimmy Brown - 24th Mar 2015

Singer-songwriter James Bay - winner of the Critic's Choice Award at this year's Brits and touted as the Next Big Thing – has prompted the welcome return to music videos of Daniel Kragh-Jacobsen, the Danish director who made a big impact with his sensitively handled mini-dramas in videos for When Saints Go Machine (which won an MVA in 2011), Rhye and others.

For the most part, the video for Let It Go is more about atmosphere than narrative, as the troubadour from Hitchin appears lost in his thoughts while a fire spreads in the house around him. But that sense of drama flares in the final minute of the video, as James leaves the blazing house to join a girl in a car, and reveal a snapshot of their uneasy relationship. 

Watch 'James Bay 'Let It Go' by Daniel Kragh-Jacobsen' here

PRO Credits


DirectorDaniel Kragh-Jacobsen
Production CompanyBlack Dog Films
Production CompanyNEW LAND
ProducerLine Sander Egede
Executive ProducerThor Brammer Jacobsen
Executive ProducerKatie Dolan
1st ADVes Møller Rasmussen
Director of PhotographyMattias Rudh
GafferNoah Lynnerup
Art DirectorNanna Rosenfeldt-olsen
WardrobeAyoe Nissen
HairAyoe Nissen
Make-upAyoe Nissen
EditorLeila Sarraf
Editing companyTrim Editing
ColouristSofie Borup
Grading companyCompany 3
Post production companyCompany 3
Post ProducerDana Bloder
VFXPhilip Prahl @ Ghost Vfx
Director's RepresentationBlack Dog Films
CommissionerJames Hackett
LabelVirgin EMI
SFX Pyro TechnicianLars K Andersen, Carl Oscar Højmark, Mark Hedegaard, Anders Nylander
SteadicamTorben Meldgaard
Location ManagerMikkel Schiller

Jimmy Brown - 24th Mar 2015

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