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James Bay 'Let It Go' by Daniel Kragh-Jacobsen

James Bay 'Let It Go' by Daniel Kragh-Jacobsen

Jimmy Brown - 24th Mar 2015

Singer-songwriter James Bay - winner of the Critic's Choice Award at this year's Brits and touted as the Next Big Thing – has prompted the welcome return to music videos of Daniel Kragh-Jacobsen, the Danish director who made a big impact with his sensitively handled mini-dramas in videos for When Saints Go Machine (which won an MVA in 2011), Rhye and others.

For the most part, the video for Let It Go is more about atmosphere than narrative, as the troubadour from Hitchin appears lost in his thoughts while a fire spreads in the house around him. But that sense of drama flares in the final minute of the video, as James leaves the blazing house to join a girl in a car, and reveal a snapshot of their uneasy relationship. 

Watch 'James Bay 'Let It Go' by Daniel Kragh-Jacobsen' here

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Jimmy Brown - 24th Mar 2015

Tags

  • In-camera FX
  • Narrative
  • Promos
  • VFX
  • Pop

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Credits

Production/Creative

Director
Daniel Kragh-Jacobsen
Producer
Line Sander Egede
Production Company
Production Company
Executive Producer
Thor Brammer Jacobsen
Executive Producer
Katie Dolan
1st AD
Ves Møller Rasmussen

Camera

Director of Photography
Mattias Rudh
Steadicam
Torben Meldgaard

Lighting/Grip

Gaffer
Noah Lynnerup

Art

Art Director
Nanna Rosenfeldt-olsen

Wardrobe

Wardrobe
Ayoe Nissen
Hair
Ayoe Nissen
Make-up
Ayoe Nissen

Editorial

Editor
Leila Sarraf
Editing company

Grading

Colourist
Sofie Borup
Colour grade company
Company 3

VFX

VFX
Philip Prahl @ Ghost Vfx
Post production company
Company 3
Post Producer
Dana Bloder

Agent

Director's Representation

Commission

Commissioner
James Hackett
Label
Virgin EMI

Jimmy Brown - 24th Mar 2015

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