Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Run The Jewels 'Lie, Cheat, Steal' by RUFF MERCY

David Knight - 2nd Feb 2015

It's nearly a year since RUFF MERCY's first Run The Jewels video, and now, after featuring in numerous end-of-year best album polls, the rap duo are just about the coolest act in hip-hop. Russ Murphy aka RUFF's distinctive style has continued to gain lots more admirers too. So it's hardly surprising that band and director have weaved more magic together on their latest collaboration - the video for Lie, Cheat, Steal.

RUFF MERCY weaves is his hand-drawn animation skills over a live action shoot of the charismatic El P and Killer Mike (shot in London) to create a video which totally grips. It's another banger, pure and simple.

Featured sponsors

David Knight - 2nd Feb 2015

Tags

  • Animation
  • Performance
  • Hip Hop, Urban

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
RUFFMERCY
Producer
Chanse Fyffe
Production Company
My Accomplice
Executive Producer
Jamie Clark

Camera

Director of Photography
Jonathan Iles
Focus Puller
Jimmy Woodmass

Lighting/Grip

Gaffer

VFX

VFX
RUFFMERCY

Agent

Director's Representation

Commission

Commissioner
Amaechi Uzoigwe
Commissioner
Amit Nerurkar
Label
Mass Appeal Records

Other credits

DIT

Sean Kisch

Playback OP

Charlie Galustian

David Knight - 2nd Feb 2015

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video