David Knight - 26th Nov 2014

New Zealand director Dylan Pharazyn offers a glimpse of the backbiting behind the glamour of the fashion industry in his video for She's So Rad's Cool It. It's a poolside fashion shoot, where increasing frictions between the two models is the counterpoint to their professional posing. And, eventually, things get out a bit out of hand...

PRO Credits


DirectorDylan Pharazyn
ProducerEve Mackay
Production CompanySweetshop
Director of PhotographyAndrew Stroud
WardrobeKaren Inderbitzen-waller
HairLauren Gunn
Make-upLauren Gunn
EditorAlistair Macdonald
EditorDylan Pharazyn
VFXStu Bedford
Lead actorEsther@clyne, Phoebe@unique
Director's RepresentationSweetshop
CommissionerNZ On Air
LabelFrom The Crate Records
Other creditsVHS Camera: Alistair MacDonald

David Knight - 26th Nov 2014

Related Content


Miss June 'Enemies' by Dylan Pharazyn

Are you afraid of leaf blowers? You might want to give them a wide berth after watching Enemies. Dylan Pharazyn directs this love panic attack for Aukland punk outfit Miss June.

Ned Botwood - 19th July 2019


Wax Chattels 'Career' by Dylan Pharazyn

A young woman, making sound field recordings, disturbs dark forces, and undergoes a mysterious transformation, in Dylan Pharazyn's unsettling video for New Zealand alt-rock band Wax Chattels.

David Knight - 27th Jan 2020


Yukon Era 'Tongue' by Dylan Pharazyn

"I wanted to create a film in which a woman has a strange encounter with another version of herself," says Dylan Pharazyn, who has directed a satisfying slowburner for the Kiwi band Yukon …

David Knight - 17th Dec 2018

Latest News