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Brodinski ft SD 'Can't Help Myself' by Megaforce

David Knight - 24th Nov 2014

Megaforce's video for Brodinski ft SD's Can't Help Myself instantly draws you in with its deeply cinematic opening of a near-naked late middle-aged man walking through a deserted sub-city road tunnel. It's a hell of an opening shot as the camera speeds towards him. And in the French directing quartet's first video since the string of mighty vids, for Dizzee Rascal, Yeah Yeah Yeahs and Is Tropical, that led them to win best director at last year's UKMVAs, the pace never slackens. 

But from the moment the man goes through a transformative process (as he smokes, drinks and eyes some diamond rings on his TV) that turns him into a younger man – who then heads for the same tunnel – we are invited to ponder what appears to be the premise: if you had the chance to go back, and do it all over again, would you do better - or would just repeat the same mistakes? 

 

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David Knight - 24th Nov 2014

Tags

  • Narrative
  • Promos
  • VFX
  • Dance
  • Electronica

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Credits

Production/Creative

Director
Megaforce
Producer
Elias Belkeddar
Production Company
Iconoclast

Camera

Director of Photography
Arnau Valls
Director of Photography
Julien Véron
Steadicam
Loïc Andrieu
Steadicam
Teva Vasseur

Wardrobe

Stylist
Diane Gagnant

Editorial

Editor
Marie Charlotte Moreau

Grading

Colourist
Emiliano Serantoni

VFX

Post production company
Mathematic

Agent

Director's Rep (UK)

Commission

Label
Bromance Records

Misc

Set design
Claude Neron

David Knight - 24th Nov 2014

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