Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Sinead O'Connor '8 Good Reasons' by Hugh O'Conor

Jimmy Brown - 18th Nov 2014

Sinead O'Connor hops on a bus journey around the Irish capital to deliver a personal message in Hugh O'Conor's lovely and sunny promo to new single 8 Good Reasons. Sinead, dressed in her priest outfit and joined by an eclectic cast, puts in a stirling performance as always...

HUGH O'CONOR

"Since the song is quite dark and personal, we wanted to come up with something simple that stayed relatively upbeat and positive. My DP Cathal Watters suggested a bus, so we found an old one that let in loads of light, and I came up with a scenario and cast some actors and non-actors who could interact with each other and Sinead.

"I had cast an actor as a priest, and we had already started shooting with him when Sinéad arrived. She surprised us by wanting to wear her priest's outfit as she's wearing that on her current tour, so that ended up working nicely with the other priest too.

"We got lucky with the weather - a rare sunny Dublin day - which played off the anamorphics really well. It felt like the sun was shining just for her".

Jimmy Brown - 18th Nov 2014

Tags

  • Narrative

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Hugh O'Conor
Producer
Richard Bolger
Producer
Rebecca Bourke
Production Company
The Assembly Rooms

Camera

Director of Photography
Cathal Watters

Wardrobe

Costume designer
Kate Moylan
Make-up
Sarah Jane Lanagan

Grading

Colourist
Ian de Brí

Jimmy Brown - 18th Nov 2014

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video