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Pearls Negras 'Make It Last' by Ian Pons Jewell

Jimmy Brown - 1st Sept 2014

Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered... 

IAN PONS JEWELL:

"I was approached by David Alexander who is [Pearls Negras'] producer, to make a video for them. We had about £1000, so Neirin Jones, our great DP suggested going down the route of VHS.

"This sparked my idea for basing it around the format itself and doing a slightly over the top telenovela style intro and outro, with Moran Beringer's VFX skills mashing up the whole central music video section!"

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Jimmy Brown - 1st Sept 2014

Tags

  • Dance
  • Director's notes
  • VFX

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Credits

Production/Creative

Director
Ian Pons Jewell
Producer
David Leon Alexander
Producer
Jan Yan Ian
Production Company
Studio Murmur
Production Manager
Anne Santoro

Camera

Director of Photography
Neirin Jones
Focus Puller
Bruno Travers

Lighting/Grip

Gaffer
Joubert Freitas

Art

Art Director
Marina Lara
Art Director
Anne Santoro Gomes

Wardrobe

Wardrobe
Julia Tartari
Make-up
Amanda Schön

Choreography

Choreographer
Dejaneth Idalice Dos Santos

Editorial

Editor
Ben Canny

Grading

Colourist
Danny Atkinson
Grading company
th1ng th2ng

Commission

Label
Bolabo Records

Jimmy Brown - 1st Sept 2014

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