New York Pony Club 'Sure As Sun' by Lucky Generals
Jimmy Brown - 11th June 2014
Lucky Generals construct a montage from archive footage of loved-up couples in their fabulous promo for Sure As Sun by New York Pony Club.
The video then takes a sinister turn - adding on-screen facts about human behaviour and relationships. Oh dear...
LUCKY GENERALS
"Despite what the glossy billboards and cheesy ads tell us, 'love' is just not that easy. Visually, we wanted to collide the schmaltz head-on with the cold hard facts."
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Jimmy Brown - 11th June 2014
Credits
Production/Creative
- Director
- Lucky Generals
- Producer
- Colin Offland
- Production Company
- CP
Editorial
- Editor
- Jon White
Misc
- Archive Research
- Wayne Walsh
- Archive Research
- Katie Taylor
Jimmy Brown - 11th June 2014