David Knight - 28th Apr 2014

Lily Allen reflects on re-entering the pop game and getting to grips with all the other pop-diva ladies, and aiming to be top girl - or, as she calls it, Sheezus.

And nothing really distracts from this slightly Gaga-baiting message in the video by Russ Murphy - aka RUFFMERCY – who enhances Lily's performance with his trademark hand-drawn overlaying animation.

Russ's work has graced numerous hip-hop videos in the past year or so - quite simply it works really well with performers trading in wordplay and verbal wit. That's why it works well here too. And although Lily gets a bit of a hip-hop makeover too, this is certainly a breakthough of the cool RUFFMERCY style through to a new audience. 

PRO Credits

Credits

DirectorRUFFMERCY
Production CompanyMy Accomplice
Executive ProducerJamie Clark
ProducerNatalia Maus
Director of PhotographySam Goldie
1st ACRyan Parkins
1st ADGeorge Nelson
Make-upAndrew Gallimore
StylistRichard Sloan
Director's Rep (UK)Jen Herrera
Director's RepresentationLas Bandas Be Brave
CommissionerSam Seager
LabelParlophone

David Knight - 28th Apr 2014

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