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The Scruff 'Policeman' by Javier Alejandro

David Knight - 23rd Apr 2014

Javier Alejandro's video for the effervescent three-piece indie band The Scruff's track Policeman is a very watchable comic narrative that mirrors the song's subject matter - a young drug-dealer's run-ins with the long arm of the law.

In the video, the drug dealer's paranoia gets the better of him - while the band act as his omniscient conscience, observing the young man from inside his television screen. 

The Policeman video also demonstrates the versatility of an up-and-coming director previously known for his hip-hop videos for the likes of Krept & Konan. 

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David Knight - 23rd Apr 2014

Tags

  • Comedy
  • New Director
  • Narrative
  • Promos

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Credits

Production/Creative

Director
Javier Alejandro
Producer
Alex Kirkwood
Production Company
Versic
Executive Producer
Alex Kirkwood
1st AD
Afzal Robbani

Camera

Director of Photography
Tom O'Keefe
Focus Puller
David Agha’rafei
2nd AC
Laurance Johnson

Lighting/Grip

Gaffer
Dave Kirkwood

Editorial

Editor
Samantha Neal

Grading

Colourist
Edwin Metternich
Grading company
Framestore

VFX

VFX
Konstantin Ermakov
Post production company
Versic
Post Producer
Alex Kirkwood

Commission

Commissioner
The Scruff

Other credits

ROBERT COBBINA

ADRIAN ATKINSON

GUY DAVIES (ZEBRAFISH)

David Knight - 23rd Apr 2014

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