Paul Gardner's promo for new All Around The World signing Tich's Dumb tells the classic story of not knowing what you have until its gone - with a comedic twist. Shot in one day at two locations, …
Tich 'Breathe In Breathe Out' by Paul Gardner
Paul Gardner collaborates with Tich again on an ambitious one-shot promo for Breathe In Breathe Out, filmed mainly backstage at the Brixton Academy at the start of the year. The camera follows Tich from outside the venue all the way to the Academy stage, representing an ongoing journey of her ambition.
Paul says: “I've always wanted to film a one-shot, and when the opportunity to work with Tich came along I knew she, and the song warranted this sometimes risky approach.”
|Production Assistant||Steve Elswood|
|Production Company||JJ Stereo|
|1st AD||Joe Barlow|
|Director of Photography||Tom Wright|
|Focus Puller||Pete Bateson|
|Grading company||Sequence Post|
|Other credits||Assistant Producer: Oliver Samuel Runner: Ugne Ciesiunaite Runner: Barry Siksnys Runner: Paris Starr BTS Op: Josh Renaut|
Shot in London, Paul Gardner captures the cool style of soul and hip-hop artist Project Alfie in this well-shot promo for new single Beggin'.
With a rich film look and a stylish use of titles, the promo also nods to Project Alfie's hip hop style. http://www.youtube.com/watchv=ER1iBsou8sk
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