Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Iggy Azalea ft Charli XCX 'Fancy' by Director X

Jimmy Brown - 5th Mar 2014

Australian rapper Iggy Azalea teams up with Director X for the promo to new single Fancy, paying extensive homage to 90s film Clueless. 

Playing the Beverley Hills socialite Cher Horowitz, Iggy camps it up with co-star Charli XCX - as they go around a Los Angeles school dispensing their wisdom and sense of style...

It's thoroughly entertaining - with awesome styling work by Alejandra Hernandez, who had to deal with far more than Iggy and Charli's wardrobes, as producer Luti Fagbenle explains. "We had the help of over 200 Iggy fans/ extras, of which 100 were individually styled by Alejandra and her team. The rest dressed themselves right on brief. The styling throughout and the detail was crazy.

"The shoot was epicly fun. We shut down a major LA freeway for the driving stunts and it really paid off. God bless the CA film commission for letting us do this. We also did perhaps the quickest and most fun location move ever as Director X literally partied the extras and huge crew from one side of the school to the other to catch the final moments of daylight just in time."

Featured sponsors

Jimmy Brown - 5th Mar 2014

Tags

  • Behind the scenes
  • Dance
  • Fashion
  • Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Director X
Producer
John Lathan
Production Company
Production Company
DNA
Executive Producer
Luti Fagbenle
1st AD
Edrard Salomon

Camera

Director of Photography
Sing Howe Yam

Editorial

Editor
John Holloway
Editing company
Portobello Post

Grading

Colourist
Beau Lyon

VFX

Post production company
Portobello Post

Agent

Director's Representation
Luti Fagbenle

Misc

Creative Director
Dapo Fagbenle
Creative Director
Iggy Azalea
Beauty Post
Sam Neal

Jimmy Brown - 5th Mar 2014

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video