Negash Ali ft Siff 'Fire In The Sky' by Craig Moore
Shot in a boxing ring in North London, Craig Moore translates the demanding narrative in Negash Ali's Fire In The Sky - a rags-to-riches tale of a rapper's troubled past - using engaging imagery and a stereoscopic rig, achieving an energetic and stimulating feel throughout.
"It was obvious that Fire In The Sky came from a personal place for Negash, and I wanted to translate his story by showing the viewer how much hard work goes into achieving your dreams.
"It was basically Negash verses himself and that’s why we felt that flashes of his INNER BEAST was a fitting alternative to having him fight someone else in the ring. His never-say-die attitude, which he conveys through his music, was on display as the physical nature of the shoot pushed him to the limit.
"The challenge was to keep things interesting and that’s where the stereoscopic rig added energy to his performance, bringing an original dynamic to a simple narrative."
|Director's Representation||Marisa Garner Associates|
|Director of Photography||Matt North|
|1st AC||Dani Kitchener|
|Grading company||Prime Focus|
|Label||10 Thousand Music|
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