Shot in Bath and making its premiere on Vice last week, Joe Elliott's promo for The Family Rain's Trust Me I'm A Genius puts an original twist on something quite mundane, with a surprising ending...

JOE ELLIOTT

"It was about turning the ordinary into the extraordinary, with everyday suburban scenes becoming heightened and slightly twisted. I wanted to take very simple, plain events and make them fascinating in their own right. 

"It was very personal to the band. These roads are where they grew up and that particular black car Tim slides over for example, is something we try to get into all their videos… kind of like a signature".