Tanika 'Bad 4 U' by Justin Anderson
As music video directing debuts go, this one for Tanika's Bad 4 U takes some beating. For a start the concept, for a new artist's big launch pop song, is just a bit outrageous. It's a very sexy courtship dance between Tanika - very much flesh and blood – and a massive 18-wheeler truck.
The director is Justin Anderson, already highly regarded in the fashion film world with his work with Richard Nicoll, Agent Provocateur, Armani, and George Jensen. As Justin explains below, his inspiration was the work of legendary art director Jean-Paul Goude with Grace Jones. But the execution is all his own work and its superb - a precision instrument.
Justin Anderson: "A friend of mine called Gary told me about an article he read on objectophilia. Objectophilia is when a person has feelings of love, attraction, arousal, and commitment for a particular object. People really falling quite genuinely fall in love with things; there was a even a woman who married a wall.
"Something about this article seemed to strike a chord- of course we all fetishize objects, phones, clothes, cars. ‘Hey, I really love your trousers man!’ ‘Really?’
"For my first promo I really wanted to make something that was a pretty simple performance video. I started thinking about Jean Paul Goude, the legendary French art director most famous for his work with Grace Jones or racing Naomi Campbell with a cheetah. He explores and distorts images in a fantastic way marring together diverse imagery to create an entirely new magic.
"Tanika and the song are both very sexy, I wanted to to express her sexuality but not in an obvious way. Just air-twerking doesn't seem quite enough these days; I wondered what would happen if we took a Girls ’n’ Cars cliche and turned up the volume giving Tanika the controls. So with that in mind I decided to partner Tanika up with something of an unusual partner for what is basically a performance video with a Jean Paul Goude attitude.
"Luckily from the moment Tanika and the Truck met they seemed to really click and my job was pretty easy."
|Production Company||Epoch Films|
|Executive Producer||Oliver Hammerton|
|Production Manager||Cara Hickson|
|Production Assistant||Amanda Tuckwell|
|1st AD||Julian Higgs|
|Director of Photography||Jon Peter|
|Focus Puller||Stephen Cornacchia|
|Clapper Loader||Louise Spanswick|
|Hair||Peter Lux and Aisha Brown|
|Editing company||The Assembly Rooms|
|Post production company||Golden Square Post|
|Post Producer||Rachel Cohen|
|Director's Representation||Alexa Haywood at Free Agent UK|
|Post Producer||Jamie Louden|
|Other credits||Grip: Mark Morley Rigger: Steven Daley Crane Op: c/o Panavision Stylist Assistant: Alex Hartley|
Anna Kendrick finds her home invaded by pesky Anderson .Paak, and perky Justin Timberlake in this music video spin-off of the movie Trolls World Tour, directed by Calmatic.
Hamzaa takes her destiny into her own hands, in the sci-fi inspired promo for In Between directed by Loona Riia.
Art director Anthony Neale steps into the director's chair to create an arresting visual for Italian rock duo Peaks! - featuring tattooed man Uno.
Sam Tompkins has an emotional ride in Josef Bate's promo for (W)hole.
Here are the nominations for the international music genre categories at the UK Music Video …
Here are the nominations for the UK music genre categories at the UK Music Video Awards …
Tributes have been pouring in on social media following the tragic news that Luke Biggins, …
Anna Valley, provider of advanced and integrated audio-visual technology to the broadcast, …
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …
Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.