Lady Gaga hires photographers Inez Van Lamsweerede and Vinoodh Matadin to direct the promo to her brand new single Applause and turn in this quite brilliant  sharply-edited 'fashion' shoot. 

Never one to disappoint, Ms Gaga puts on one helluva show - with a costume change and new look every couple of seconds - where at one point morphs into a creepy black swan...