Jimmy Brown - 28th June 2013

JAK FrSH creates a party atmosphere for Smiler in his promo for the UK rapper's Whoa single.

Taken from his forthcoming mixtape The Coming, we follow the UK rapper aboard a milk float - of all things - followed by a crowd of merry revellers.


"It was quite a simple concept to fit a low budget, just wanted to take a rapper out of the norm a little. The song screamed Carnival to me, so i thought of Carnival floats and ended up with a milk float.

"We managed to shoot the whole thing without any milk float hic-ups until the very last shot and the tyre's went it looked like a lonely cartoon character after we were finished with it."

Watch 'Smiler 'Whoa' by JAK FrSH' here


DirectorJak FrSH
Production CompanyGas&Electric
ProducerMatt Klemera
ProducerDouglas Pye
1st ADDan Gibling
2nd ADAfzal Robbani
Director of PhotographyCharlie Herranz
Art DirectorJake Oliver-Fishman
Make-upLeah Fisher
StylistShai Spooner
ColouristJason Wallis
Grading companyThe Look
Director's RepresentationYi London
LabelWarner Music
CommissionerSian Anderson

Jimmy Brown - 28th June 2013

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