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Smiler 'Whoa' by JAK FrSH

Smiler 'Whoa' by JAK FrSH

Jimmy Brown - 28th June 2013

JAK FrSH creates a party atmosphere for Smiler in his promo for the UK rapper's Whoa single.

Taken from his forthcoming mixtape The Coming, we follow the UK rapper aboard a milk float - of all things - followed by a crowd of merry revellers.

JAK FrSH

"It was quite a simple concept to fit a low budget, just wanted to take a rapper out of the norm a little. The song screamed Carnival to me, so i thought of Carnival floats and ended up with a milk float.

"We managed to shoot the whole thing without any milk float hic-ups until the very last shot and the tyre's went it looked like a lonely cartoon character after we were finished with it."

Watch 'Smiler 'Whoa' by JAK FrSH' here

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Jimmy Brown - 28th June 2013

Tags

  • Director's notes
  • Promos
  • Smiler
  • Whoa
  • JAK FrSH
  • Gas&Electric
  • Warner Music
  • Sian Anderson

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Credits

Production/Creative

Director
Jak FrSH
Producer
Matt Klemera
Producer
Douglas Pye
Production Company
Gas&Electric
1st AD
Dan Gibling

Camera

Director of Photography
Charlie Herranz

Art

Art Director
Jake Oliver-Fishman

Wardrobe

Stylist
Shai Spooner
Make-up
Leah Fisher

Grading

Colourist
Jason Wallis
Grading company
The Look

Agent

Director's Representation
Yi London

Commission

Commissioner
Sian Anderson
Label
Warner Music

Misc

2nd AD
Afzal Robbani

Jimmy Brown - 28th June 2013

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