Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

The oOohh Baby Gimme Mores 'Beat Up Kidz' by Ryan Enn Hughes

David Knight - 25th June 2013

A rocking performance video for a Toronto band called The oOohh Baby Gimme Mores is made utterly compelling by the beautiful visual treatment of the video by Ryan Enn Hughes that turns the band into a Mondrian-style patchwork in motion. 

After shooting the band in a bare studio, Ryan went to work on the animation, recolouring the footage frame-by-frame. Very cool - definitely watch in HD. The behind the scenes video is here.

Ryan Enn Hughes:

"I had the look for this video in mind for a while. I was doing a series of camera/animation tests exploring the idea prior to ever hearing the track. I ended up hearing the song Beat Up Kidz by The oOohh Baby Gimme Mores, and right way knew it would be a good fit for the aesthetic. It had the right energy and speed for the look I was playing with.  

"I ended up revising the aesthetic to match the track, but it married well right from the beginning. The majority of my projects start from visual experiments and tests. I get an idea for an aesthetic and then play with it, make notes, refine it and then kind of shelve it until the right subject comes along that matches “the look” that's been developed.

"I had a great time working with the OBGMs. Right now we're talking about a video for a couple of the guys' side Hip Hop group WiFETAKER."

David Knight - 25th June 2013

Tags

  • Animation
  • Behind the scenes
  • Director's notes
  • New Director
  • Motion graphics
  • Performance
  • Promos
  • VFX

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Ryan Enn Hughes

Camera

Director of Photography
Ryan Enn Hughes
Camera operator
Micha Pichlkastner

Wardrobe

Stylist
Judith Clancy

Animation

Animator
Ryan Enn Hughes

Editorial

Editor
Micha Pichlkastner

Other credits

Additional Animators

Genia Shapira, Warren Wilson, Anthony Saleh

David Knight - 25th June 2013

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video