David Knight - 14th June 2013

After getting together with Macklemore and Ryan Lewis to co-direct the video for Thrift Shop – and then watch it become a YouTube phenomenon over the past nine months – Jon Jon Augustivo then worked with Ryan on the ambitious and unabashed film for Same Love, their song fighting for the cause of gay marriage.

And now Jon Jon's third Macklemore & Ryan Lewis video, for Can't Hold Us, this time co-directing with Jason Koenig (another regular collaborator with Macklemore) is his third massive YouTube hit – as well as the band's second Billboard #1 single with just their second single.

Shot in six countries including Australia and New Zealand, the video replicates the sheer exuberance and frivolity of Thrift Shop and adds a whole lot of spectacle. The video follows a giant flag as the duo's fanbase metaphorically travels the world and ends up back home in the US and hometown Seattle Washington - atop the Space Needle. And yes, they're on a proper boat.   

The video was actually shot over a period of a couple of months, while the duo were on an increasingly large-scale tour, as the Thrift Shop phenomenon took off at the start of the year. Jon Jon was grabbing shoot days with band on their occasional rest days from performing.  

Jon Jon is now signed up with Alexa Haywood to be repped in the UK, and has just shot his first UK-commissioned video for new Sony UK artist Little Nikki. 

PRO Credits


DirectorJon Jon Augustavo
DirectorJason Koenig
WriterTricia Davis
ProducerTricia Davis
ProducerHonna Kimmerer
ProducerJenny Koenig
Executive ProducerBen Haggerty
Executive ProducerRyan Lewis
Director of PhotographyMego Lin
EditorRyan Lewis
ColouristJason Koenig
Director's RepresentationAlexa Haywood at Free Agent UK
Director's RepresentationTommy Labuda
WriterBen Haggerty
WriterRyan Lewis

David Knight - 14th June 2013

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