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Russ Chimes ‘Turn Me Out’ by Mathy & Fran

Promonews - 23rd Apr 2013

Mathy & Fran have applied an indie aesthetic to the proper housey dance of Russ Chimes’ Turn Me Out – and the result is a bit of a triumph.

The pastel shades and portraiture of young hipsters turns out to be the starting point for all kinds of quirkiness – and in particular lots of ‘involuntary’ dancing, choreographed by Holly Blakey. The result is an artfully simple, and a thoroughly uplifting video.

“We were keen to create something that communicated the hypnotic rhythm of the track and found an instant connection to the ‘make me scream, make me shout’ lyric,” explain Mathy & Fran. “Russ was looking for something dance-orientated and the theme of hypnosis seemed to lend itself naturally to dance, but also allowed us to develop it into something more unexpected and abstract – with the characters unaware of their actions and losing their inhibitions.”

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Promonews - 23rd Apr 2013

Tags

  • BUG
  • Choreography
  • Dance
  • Director's notes
  • Performance
  • Promos
  • Video of the day
  • Dance

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Credits

Production/Creative

Director
Mathy & Fran
Producer
Tina Pawlik
Production Company
Shameless
1st AD
Kerry Green

Camera

Director of Photography
Jake Scott

Art

Art Director
Lucie Red
Art Director
Penny Mills

Choreography

Choreographer
Holly Blakey

Editorial

Editor
Claire McGonigal
Editing company
Final Cut

Grading

Colourist
Marty McMullan

Misc

Representation

Promonews - 23rd Apr 2013

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