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The Joy Formidable 'This Ladder Is Ours' by Greg Jardin

David Knight - 27th Nov 2012

The band perform the song in a house in the teeth of a ferocious dust storm - so bad they momentarily become dust themselves - until the sheer power of This Ladder Is Ours drives the storm away. It's a cinematic departure from Greg's in-camera VFX videos - but this was largely shot in-camera too. The video was shot in a house in Agua Dulce, CA (an hour's drive north of LA) the band performing amid 'movie dirt' blown by giant fans. The effect as an accompaniment to a big performance, is tremendous, although the band are probably still cleaning the dust out of their ears... Greg explains all at <a href="http://www.videostatic.com/vs/2012/11/director-greg-jardin-on-joy-formidable-this-ladder-is-ours.html" target="_blank">Video Static</a>. http://www.youtube.com/watchv=Y_t4s-HX3z0

The band perform the song in a house in the teeth of a ferocious dust storm - so bad they momentarily become dust themselves - until the sheer power of This Ladder Is Ours drives the storm away. It's a cinematic departure from Greg's in-camera VFX videos - but this was largely shot in-camera too.

The band perform the song in a house in the teeth of a ferocious dust storm - so bad they momentarily become dust themselves - until the sheer power of This Ladder Is Ours drives the storm away. It's a cinematic departure from Greg's in-camera VFX videos - but this was largely shot in-camera too. The video was shot in a house in Agua Dulce, CA (an hour's drive north of LA) the band performing amid 'movie dirt' blown by giant fans. The effect as an accompaniment to a big performance, is tremendous, although the band are probably still cleaning the dust out of their ears... Greg explains all at <a href="http://www.videostatic.com/vs/2012/11/director-greg-jardin-on-joy-formidable-this-ladder-is-ours.html" target="_blank">Video Static</a>. http://www.youtube.com/watchv=Y_t4s-HX3z0

The video was shot in a house in Agua Dulce, CA (an hour's drive north of LA) the band performing amid 'movie dirt' blown by giant fans. The effect as an accompaniment to a big performance, is tremendous, although the band are probably still cleaning the dust out of their ears... Greg explains all at Video Static.

The band perform the song in a house in the teeth of a ferocious dust storm - so bad they momentarily become dust themselves - until the sheer power of This Ladder Is Ours drives the storm away. It's a cinematic departure from Greg's in-camera VFX videos - but this was largely shot in-camera too. The video was shot in a house in Agua Dulce, CA (an hour's drive north of LA) the band performing amid 'movie dirt' blown by giant fans. The effect as an accompaniment to a big performance, is tremendous, although the band are probably still cleaning the dust out of their ears... Greg explains all at <a href="http://www.videostatic.com/vs/2012/11/director-greg-jardin-on-joy-formidable-this-ladder-is-ours.html" target="_blank">Video Static</a>. http://www.youtube.com/watchv=Y_t4s-HX3z0

http://www.youtube.com/watchv=Y_t4s-HX3z0

David Knight - 27th Nov 2012

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Credits

Production/Creative

Director
Greg Jardin
Producer
Jason Baum
Production Company
Radical Media
Executive Producer
Jennifer He

Camera

Director of Photography
David Myrick

Art

Production designer
Eric Archer

Wardrobe

Stylist
Jessica and Kelly
Make-up
Sage Maitri

Commission

Commissioner
David Saslow

David Knight - 27th Nov 2012

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