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ASOS: Charlotte by Luke Monaghan

ASOS: Charlotte by Luke Monaghan

Jimmy Brown - 31st Oct 2012

Online fashion retailer ASOS launches its global Christmas campaign, which features three separate videos showing Azealia Banks, Ellie Goulding and supermodel Charlotte Free, each showcasing the brand's new Christmas collection in their own individual way.
All three films have been directed by Luke Monaghan. Now represented by Rokkit, Luke has previously directed music promos for Wretch 32 & Ed Sheeran and ASAP Rocky.
First in the series is the excellent, cool 'Charlotte', which also allows consumers to use an interactive TV mechanic to switch channels and explore different outfits.

Online fashion retailer ASOS launches its global Christmas campaign, which features three separate videos showing Azealia Banks, Ellie Goulding and supermodel Charlotte Free, each showcasing the brand's new Christmas collection in their own individual way.<br/> All three films have been directed by Luke Monaghan. Now represented by Rokkit, Luke has previously directed music promos for <strong><a href="http://www.promonews.tv/2012/04/30/wretch-32-ft-ed-sheeran-hush-little-baby-by-luke-barber/" target="_blank">Wretch 32 &amp; Ed Sheeran</a></strong> and <strong><a href="http://www.promonews.tv/2012/08/17/aap-rocky-purple-kisses-by-luke-monaghan-and-aap-rocky/" target="_blank">ASAP Rocky</a></strong>.<br/> First in the series is the excellent, cool 'Charlotte', which also allows consumers to use an interactive TV mechanic to switch channels and explore different outfits.

Watch 'ASOS: Charlotte by Luke Monaghan' here

Jimmy Brown - 31st Oct 2012

Tags

  • Branded music video
  • Christmas
  • Commercials
  • Fashion promo
  • New Promos
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Credits

Production/Creative

Producer
James W
Production Company
Rokkit
Executive Producer
Michael Mcmillan

Lighting/Grip

Gaffer
Aaron Tzosi

Editorial

Editor

Grading

Colourist
Denny @ Rushes

Jimmy Brown - 31st Oct 2012

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