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Little Mix 'DNA' by Sarah Chatfield

Little Mix 'DNA' by Sarah Chatfield

David Knight - 24th Oct 2012

Sarah Chatfield makes an impressive return to British pop, by channeling a little bit of Sin City in her sassy and visually bold video for Little Mix's DNA: Sarah turns the X Factor-honed girls from glamourous pop stars into equally glamourous stalkers in a noirish story of obsession.

The DNA video is beautifully shot by Will Bex, with stark contrasts, dramatic camera angles and heavy skies pushing the film noir-meets-comic book look pioneered by Frank Miller and Robert Rodriguez - aided and abetted by some quality post work at Nice Biscuits. We actually like working at their sister company, Digestive Biscuits.

Watch 'Little Mix 'DNA' by Sarah Chatfield' here

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David Knight - 24th Oct 2012

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Credits

Production/Creative

Director
Sarah Chatfield
Producer
Tiernan Hanby
Production Company
Colonel Blimp
Executive Producer
Tamsin Glasson

Camera

Director of Photography
Wil Bex

Art

Art Director
Michael Mulligan

Wardrobe

Stylist
Antonia Tibibe
Hair
Zoe Irwin
Make-up
Adam Burrell

Editorial

Editor
Johnny Rayner

Grading

Colourist
Nice Biscuits

Commission

Commissioner
Mike O'Keefe

David Knight - 24th Oct 2012

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