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Lana Del Rey 'National Anthem' by Anthony Mandler

Jimmy Brown - 28th June 2012

Lana Del Rey teams up with Anthony Mandler for the gorgeous promo to her next single National Anthem. The endlessly photogenic Ms Del Rey channels both Marilyn Monroe and Jackie Kennedy looking every inch the American icon with red hot New York rapper A$AP Rocky as her JFK.

Lana Del Rey teams up with Anthony Mandler for the gorgeous promo to her next single National Anthem. The endlessly photogenic Ms Del Rey channels both Marilyn Monroe and Jackie Kennedy looking every inch the American icon with red hot New York rapper A$AP Rocky as her JFK. The epic seven minute-plus promo was shot in New York, graded to evoke Super 8 footage from the early 60s with spot-on styling from Johnny Blue Eyes and brilliant make-up and hair from Pamela Cochrane and Anna Cofounder. Like a Ralph Lauren ad with some edge. "Anytime you're dealing with the American Camelot of the Kennedys, you're dealing with a packed powder keg," Anthony Mandler told MTV News. "And really, what Lana was trying to do -- this was her concept, she came to me with it, and I kind of dug it out with her -- was really look and explore an archetype. Just like Shakespeare wrote 'Romeo and Juliet,' and that became the archetype of the forbidden love story." http://www.youtube.com/watchv=60cvtxwlJr8

The epic seven minute-plus promo was shot in New York, graded to evoke Super 8 footage from the early 60s with spot-on styling from Johnny Blue Eyes and brilliant make-up and hair from Pamela Cochrane and Anna Cofounder. Like a Ralph Lauren ad with some edge.

Lana Del Rey teams up with Anthony Mandler for the gorgeous promo to her next single National Anthem. The endlessly photogenic Ms Del Rey channels both Marilyn Monroe and Jackie Kennedy looking every inch the American icon with red hot New York rapper A$AP Rocky as her JFK. The epic seven minute-plus promo was shot in New York, graded to evoke Super 8 footage from the early 60s with spot-on styling from Johnny Blue Eyes and brilliant make-up and hair from Pamela Cochrane and Anna Cofounder. Like a Ralph Lauren ad with some edge. "Anytime you're dealing with the American Camelot of the Kennedys, you're dealing with a packed powder keg," Anthony Mandler told MTV News. "And really, what Lana was trying to do -- this was her concept, she came to me with it, and I kind of dug it out with her -- was really look and explore an archetype. Just like Shakespeare wrote 'Romeo and Juliet,' and that became the archetype of the forbidden love story." http://www.youtube.com/watchv=60cvtxwlJr8

"Anytime you're dealing with the American Camelot of the Kennedys, you're dealing with a packed powder keg," Anthony Mandler told MTV News. "And really, what Lana was trying to do -- this was her concept, she came to me with it, and I kind of dug it out with her -- was really look and explore an archetype. Just like Shakespeare wrote 'Romeo and Juliet,' and that became the archetype of the forbidden love story."

Lana Del Rey teams up with Anthony Mandler for the gorgeous promo to her next single National Anthem. The endlessly photogenic Ms Del Rey channels both Marilyn Monroe and Jackie Kennedy looking every inch the American icon with red hot New York rapper A$AP Rocky as her JFK. The epic seven minute-plus promo was shot in New York, graded to evoke Super 8 footage from the early 60s with spot-on styling from Johnny Blue Eyes and brilliant make-up and hair from Pamela Cochrane and Anna Cofounder. Like a Ralph Lauren ad with some edge. "Anytime you're dealing with the American Camelot of the Kennedys, you're dealing with a packed powder keg," Anthony Mandler told MTV News. "And really, what Lana was trying to do -- this was her concept, she came to me with it, and I kind of dug it out with her -- was really look and explore an archetype. Just like Shakespeare wrote 'Romeo and Juliet,' and that became the archetype of the forbidden love story." http://www.youtube.com/watchv=60cvtxwlJr8

http://www.youtube.com/watchv=60cvtxwlJr8

Jimmy Brown - 28th June 2012

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Credits

Production/Creative

Director
Anthony Mandler
Producer
He
Production Company
HHID
1st AD
Rick P

Camera

Director of Photography
Dave Delin

Art

Production designer
Lou Asaro

Commission

Commissioner
Semera Khan
Commissioner
Hanan Cher

Misc

2nd AD
Salsutera

Jimmy Brown - 28th June 2012

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