Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Joakim 'Nothing Gold' by Victor Lech

David Knight - 30th Apr 2012

A tale of two cross-dressing men - one leading a secret double-life - for Joakim's Nothing Gold, expertly told by Victor Lech partly through an effective split-screen technique that leads to a bravura climax.

A tale of two cross-dressing men - one leading a secret double-life - for Joakim's Nothing Gold, expertly told by Victor Lech partly through an effective split-screen technique that leads to a bravura climax. "The point was to tell the love story between Tom Hanks and Meg Ryan in <em>Sleepless in Seattle</em>, but with two guys," says Victor. "I thought that having two transvestites as main characters was visually interesting and that it would bring embarrassment and appeal. "I've always been a fan of Joakim, Nothing Gold gives a good image of his work: lots of drums but also screaming synths. All these elements pushed me to this idea of split screen: two hurt lives ending up in a perfect and beautiful match."

"The point was to tell the love story between Tom Hanks and Meg Ryan in Sleepless in Seattle, but with two guys," says Victor. "I thought that having two transvestites as main characters was visually interesting and that it would bring embarrassment and appeal.

A tale of two cross-dressing men - one leading a secret double-life - for Joakim's Nothing Gold, expertly told by Victor Lech partly through an effective split-screen technique that leads to a bravura climax. "The point was to tell the love story between Tom Hanks and Meg Ryan in <em>Sleepless in Seattle</em>, but with two guys," says Victor. "I thought that having two transvestites as main characters was visually interesting and that it would bring embarrassment and appeal. "I've always been a fan of Joakim, Nothing Gold gives a good image of his work: lots of drums but also screaming synths. All these elements pushed me to this idea of split screen: two hurt lives ending up in a perfect and beautiful match."

"I've always been a fan of Joakim, Nothing Gold gives a good image of his work: lots of drums but also screaming synths. All these elements pushed me to this idea of split screen: two hurt lives ending up in a perfect and beautiful match."

A tale of two cross-dressing men - one leading a secret double-life - for Joakim's Nothing Gold, expertly told by Victor Lech partly through an effective split-screen technique that leads to a bravura climax. "The point was to tell the love story between Tom Hanks and Meg Ryan in <em>Sleepless in Seattle</em>, but with two guys," says Victor. "I thought that having two transvestites as main characters was visually interesting and that it would bring embarrassment and appeal. "I've always been a fan of Joakim, Nothing Gold gives a good image of his work: lots of drums but also screaming synths. All these elements pushed me to this idea of split screen: two hurt lives ending up in a perfect and beautiful match."

David Knight - 30th Apr 2012

Tags

  • Director's notes
  • Promos

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Victor Lech
Producer
Gregory Escure
Production Company
Basic Films
1st AD
Mark Zarka

Camera

Director of Photography
Jérémie Saint
Camera operator
Céline Gueroult

Lighting/Grip

Grip
Xavier Leblanc

Wardrobe

Stylist
Joy M
Make-up
Cindy Bohn

Casting

Casting director
Helmi Charni

Editorial

Editor
Maxime Siegle
Sound
Charles Fombonne

David Knight - 30th Apr 2012

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video