Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Kingpin 'I Need Money' by Mike Tyler

David Knight - 12th Sept 2011

Mike Tyler from Pinewood-based Burning Reel Productions directed and animated this promo for Kingpin's debut single I Need Money, turning the young rapper's quest for riches into an old school video game.

Mike Tyler from Pinewood-based Burning Reel Productions directed and animated this promo for Kingpin's debut single I Need Money, turning the young rapper's quest for riches into an old school video game. It was produced using nearly 1000 stills of the artist and other characters, and required hours of rotoscoping and compositing to achieve the exact look of an early-Nineties arcade computer game that Mike was looking for. And Kingpin shows that negotiating the screen journey to Fame &amp; Fortune is almost as hard, perilous and possibly fleeting as the real thing...<br/> And the team at Burning Reel, more accustomed to producing live action work, have another hand-drawn animated piece due for release next month. <strong>Kingpin<br/>I Need Money (Merciless Records &amp; Believe Digital)<br/>Directed and Animated: Mike Tyler<br/>Music Production: Sebastian 'Bas' Tahalia<br/>8-Bit Computer game music by Pete Cannon<br/>Prod co: Burning Reel</strong> http://www.youtube.com/watchv=8GhhzpIXWdc&amp;feature=related

It was produced using nearly 1000 stills of the artist and other characters, and required hours of rotoscoping and compositing to achieve the exact look of an early-Nineties arcade computer game that Mike was looking for. And Kingpin shows that negotiating the screen journey to Fame & Fortune is almost as hard, perilous and possibly fleeting as the real thing...
And the team at Burning Reel, more accustomed to producing live action work, have another hand-drawn animated piece due for release next month.

Mike Tyler from Pinewood-based Burning Reel Productions directed and animated this promo for Kingpin's debut single I Need Money, turning the young rapper's quest for riches into an old school video game. It was produced using nearly 1000 stills of the artist and other characters, and required hours of rotoscoping and compositing to achieve the exact look of an early-Nineties arcade computer game that Mike was looking for. And Kingpin shows that negotiating the screen journey to Fame &amp; Fortune is almost as hard, perilous and possibly fleeting as the real thing...<br/> And the team at Burning Reel, more accustomed to producing live action work, have another hand-drawn animated piece due for release next month. <strong>Kingpin<br/>I Need Money (Merciless Records &amp; Believe Digital)<br/>Directed and Animated: Mike Tyler<br/>Music Production: Sebastian 'Bas' Tahalia<br/>8-Bit Computer game music by Pete Cannon<br/>Prod co: Burning Reel</strong> http://www.youtube.com/watchv=8GhhzpIXWdc&amp;feature=related

Kingpin
I Need Money (Merciless Records & Believe Digital)
Directed and Animated: Mike Tyler
Music Production: Sebastian 'Bas' Tahalia
8-Bit Computer game music by Pete Cannon
Prod co: Burning Reel

Mike Tyler from Pinewood-based Burning Reel Productions directed and animated this promo for Kingpin's debut single I Need Money, turning the young rapper's quest for riches into an old school video game. It was produced using nearly 1000 stills of the artist and other characters, and required hours of rotoscoping and compositing to achieve the exact look of an early-Nineties arcade computer game that Mike was looking for. And Kingpin shows that negotiating the screen journey to Fame &amp; Fortune is almost as hard, perilous and possibly fleeting as the real thing...<br/> And the team at Burning Reel, more accustomed to producing live action work, have another hand-drawn animated piece due for release next month. <strong>Kingpin<br/>I Need Money (Merciless Records &amp; Believe Digital)<br/>Directed and Animated: Mike Tyler<br/>Music Production: Sebastian 'Bas' Tahalia<br/>8-Bit Computer game music by Pete Cannon<br/>Prod co: Burning Reel</strong> http://www.youtube.com/watchv=8GhhzpIXWdc&amp;feature=related

http://www.youtube.com/watchv=8GhhzpIXWdc&feature=related

Featured sponsors

David Knight - 12th Sept 2011

Tags

  • Promos

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Production Company

David Knight - 12th Sept 2011

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video