Kanye West ‘Monster’ by Jake Nava
Jake Nava's video for Kanye's Monster is a perturbing mix of horror and high fashion. Kanye as a very dapper Dr Frankenstein, who is about to use some very dead models to fashion his creature, with partners-in-crime Niki Minaj, Rick Ross and Jay Z, while keeping out the villagers...
The song is Kanye's response to the hostility he experienced after he invaded the stage at the MTV VMAs to tell Taylor Swift that the award she was holding should've gone to Beyonce's Single Ladies - directed, of course, by Jake Nava. K's certainly acting monstrously here, and its definitely NSFK (not suitable for kids), but the leak of a rough cut of this video months ago, and a disclaimer that its 'art not misogyny' has possibly softened the outrage.
Also Niki Minaj's brilliant turn as a nutty goth witch, torturing her good witch alter-ego, lightens the tone considerably. She arguably steals it.
|Production Company||Cherry Studios|
|Director of Photography||David Johnson BSC|
|Director's Representation||Robin Frank @ This is Frank|
Never planned as the second single from her 21 album, the song took on a life of it's own after her brilliant performance at this year's Brits which, in a way, became the unofficial promo - as the …
At first it looks like an unlikely combination. But having Jake Nava directing the Arctic Monkeys new video for Arabella turns out to be a triumph.
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …
Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.
Cinelab Film & Digital are the latest company to partner with the UK Music Video Awards, with …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …
Spindle have announced that Nosisa Majuqwana has joined the London-based production company as …
Elizabeth Doonan, Head of Music and Short Form at SMUGGLER, has now been promoted to …