The music video campaign since Take That's comeback has been superb - strongly instrumental in elevating them once again into a nation's affections.

The music video campaign since Take That's comeback has been superb - strongly instrumental in elevating them once again into a nation's affections. But this is still quite a surprise: a Take That video so grittily realistic one can almost sense the guiding hand of a Ken Loach or Shane Meadows. Actually Dan Wolfe, quite possibly inspired by the song's hefty nod to Oasis, has conjured this timeless English scene of honest fun - the street party - and come up with an image of the band that's even cooler - as a four-man Chas & Dave. Masterstroke. It was shot in Croydon, and it was cold (but, you'll notice, not snowing) and like the rest of Dan's work, it's a proper slice of music vid cinema. Just like in the good ol' days...

But this is still quite a surprise: a Take That video so grittily realistic one can almost sense the guiding hand of a Ken Loach or Shane Meadows. Actually Dan Wolfe, quite possibly inspired by the song's hefty nod to Oasis, has conjured this timeless English scene of honest fun - the street party - and come up with an image of the band that's even cooler - as a four-man Chas & Dave. Masterstroke.

The music video campaign since Take That's comeback has been superb - strongly instrumental in elevating them once again into a nation's affections. But this is still quite a surprise: a Take That video so grittily realistic one can almost sense the guiding hand of a Ken Loach or Shane Meadows. Actually Dan Wolfe, quite possibly inspired by the song's hefty nod to Oasis, has conjured this timeless English scene of honest fun - the street party - and come up with an image of the band that's even cooler - as a four-man Chas & Dave. Masterstroke. It was shot in Croydon, and it was cold (but, you'll notice, not snowing) and like the rest of Dan's work, it's a proper slice of music vid cinema. Just like in the good ol' days...

It was shot in Croydon, and it was cold (but, you'll notice, not snowing) and like the rest of Dan's work, it's a proper slice of music vid cinema. Just like in the good ol' days...

The music video campaign since Take That's comeback has been superb - strongly instrumental in elevating them once again into a nation's affections. But this is still quite a surprise: a Take That video so grittily realistic one can almost sense the guiding hand of a Ken Loach or Shane Meadows. Actually Dan Wolfe, quite possibly inspired by the song's hefty nod to Oasis, has conjured this timeless English scene of honest fun - the street party - and come up with an image of the band that's even cooler - as a four-man Chas & Dave. Masterstroke. It was shot in Croydon, and it was cold (but, you'll notice, not snowing) and like the rest of Dan's work, it's a proper slice of music vid cinema. Just like in the good ol' days...