2nd AC

Martin Welsby

Jack Hartley directs a poignant promo for Jamie Webster, featuring UFC flyweight champion Molly McCann in the lead roleThe video for Webster's Voice Of The Voiceless sees McCann running through city streets, reflecting upon the different characters she meets along the way.&nbsp;There is a central theme of introspection and vulnerability, and the blend of narrative and performance creates a well-balanced, absorbing concept.&nbsp;"This video is about how mental health effects us all, even those deemed the strongest amongst us have their vulnerabilities," says Hartley.&nbsp;"I want to encourage anyone suffering to speak up and to understand that they are not alone no matter how bad it seems."[imgtoken data:1]

United Kingdom

Ruta Staseviciute

Chloe Saunders

Tiz Smith

Jack Hartley

Rosie Ford

Zomdic Films

Kyle Heslop

James Slater

Dom Child

George Haydock

Danny Usman

Helena Smythe

Natalie Meziani

Jax Harney

X-ldn

Molly McCann

Jamie Webster 'Voice Of The Voiceless' by Jack Hartley

Jamie Webster - Voice Of The Voiceless (Official Video)

KC Locke directs a frenetic&nbsp;promo for Mist x M1llionz, boasting&nbsp;dynamic studio performance set-ups and a high-octane car chase.&nbsp;While the video blends Locke's love for energetic camerawork with&nbsp;vehicle-based action shots,&nbsp;Jamil Shaukat's sharp edit brings everything together with artistic flair, keeping the&nbsp;perfect pace throughout.&nbsp;"Really enjoyed collaborating with Mist again and first time collaboration with M1llionz," Locke says. "I know Mist is a big petrolhead and the idea of a fast action car chase mixed with precision handheld performance always gets me excited."Always a&nbsp;good energy shoot when Mist is involved, and Mist &amp; M1llionz were a pleasure to work with."

KC Locke

Emily Davies

Jenny O'Sullivan

Marisa Garner Associates

Swords & Eagles

Nathan James Tettey

Nick Platt

Stefan Yap

Marisa Garner

Ben Plummer

Sean Kelly

Jenny O’Sullivan

Jamil Shaukat

Vlad Barin

CHEAT

Warner Music

Mist X M1llionz 'Money Moves' by KC Locke

Mist-X-M1llionz-'Money-Moves'-by-Kc-Locke

In&nbsp;his latest collab with Meekz - their eighth in the past two years - KC Locke directs a top-dollar, action-packed promo for the Manchester rapper.&nbsp;In the video for Say Less,&nbsp;we see Meekz and his crew&nbsp;cruise around a remote location in&nbsp;Land Rovers, captured via frenetic drone shots and thrilling camera moves on the ground.&nbsp;"I wanted to come with a high adrenaline offering for the Meekz debut Mixtape release," explains Locke.&nbsp;"The song had the feeling of momentum that one of our previous videos had - Can't Stop Won't Stop -&nbsp;so I wanted to bring that high action NDA to life again and demonstrate a Tom Cruise-type action sequence."[imgtoken data:1]Building upon his trademark style of high-paced action and captivating performance, Locke boasts plenty of experience in this world now, and it shows on-screen.&nbsp;"I feel like I have a lot of experience now with fast action and I feel very comfortable pushing these&nbsp;type of action sequence creatives and they are always so much fun to make."On the morning of this shoot, our DOP feel seriously ill and couldn't come to set, we had no time to bring in another DOP at such a remote location, so I&nbsp;had to step to both&nbsp;DoP and direct the video which involved ultra arm tracking vehicles, FPV drones and a lot of hand held operation. It's in these situations that you got to just crack on and make it happen - luckily we have a strong team who backed me and we went full steam!"Through our continued Manchester collaboration myself and Meekz have done 8 videos together so far over the past two years and always push the boundaries on each and every one! Meekz really does his own stunts and could fit easily into an action movie!"&nbsp;

Lewis Nicholson

Tomorrow Pierce

Jessica Sweetman

Alex Gregory

Charlie Morris

No.8

Grime

Hip Hop

Meekz 'Say Less' by KC Locke

MEEKZ - SAY LESS 🤫 (OFFICIAL MOVIE) RESPECT THE COME UP❗️INTRO 💽

KC Locke directs an effortlessly engaging&nbsp;promo for long-time collaborator&nbsp;Pip Millet.Shown in a selection of cityscape vignettes,&nbsp;Millet performs My Way with a natural confidence, showcasing a relatable and assured side of her personality.&nbsp;The cinematography very much mirrors this energy, and captures a raw, refreshing aesthetic that feels both unfussy and heightened simultaneously."Working with Pip&nbsp;now across the last three years shooting 13 videos together has been an amazing experience," says KC Locke. "I really enjoy the long term collaborations I have with artists and feel it creates the best results. Having time to get to know each other's&nbsp;process really opens up opportunities to push the boundaries and build a trusting relationship."I feel like I create my best work with long term collaborators, even if it's&nbsp;a new collaboration, once trust is built&nbsp;I feel it opens up a world of possibilities."Pip has been part of my growth as a director, from shooting our first video with just myself and Danny Usman pulling focus to now larger scale productions. It's been a great journey and I am excited for the next steps!"

Kirsty Stewart

Isa Perez

Rick Joaquim

Tomos Pierce

Mihai Virlan

Chante Lauren Brown

Ales Maya

Sony Music

Pip Millet 'My Way' by KC Locke

Pip-Millet-'My-Way'-by-Kc-Locke

BWTV - that's Liam Achaibou and Ryan Vernava - direct a hopeful promo for Liam Gallagher, addressing issues surrounding mental health in males, for the single Too Good For Giving Up.Representing the debilitating nature of depression and the importance of talking out, the video stars&nbsp;David Jonsson, best known for his role in the hit BBC drama&nbsp;Industry. The video opens on him&nbsp;dragging an oversized effigy of himself down the street, struggling under the weight of the huge structure.[imgtoken data:1]As he continues his sullen journey, many ignore him. But then a few onlookers begin to lift up various parts of the structure, allowing Jonsson's character to escape from the weight of the doppelganger.One of those who helps is wearing a Talk Club T-shirt - the men's&nbsp;mental health charity that Gallagher has teamed upwith for this project.&nbsp;And with that weight lifted off his shoulders,&nbsp;Jonsson’s character stands upright, as if for the&nbsp;first time. He wanders into a nearby pub, where&nbsp;he is welcomed into a Talk Club meeting.The video’s eloquent and poignant message&nbsp;was inspired by&nbsp;Vernava and Achaibou losing&nbsp;a friend and collaborator several years ago, which changed the way that they&nbsp;view mental health issues.&nbsp;[imgtoken data:2]&nbsp;As for Liam Gallagher he has said about the project:&nbsp;"We all know someone affected by suicide which sadly seems to be at an all-time high," Gallagher has said, about the project. "I've lost many people far too early and it’s important to talk. I'm really pleased to be able to help in anyway with this song and will be partnering with Talk Club on this track."&nbsp;All UK revenue that is generated from the track will be donated to <a href="https://talkclub.org/" target="_blank">Talk Club</a> for six months, an initiative that started on October 1st. Gallagher will further support the campaign by taking over Talk Club’s Twitter account to discuss mental health issues from 11am-12pm this Thursday, October 13th.Talk Club co-founders Ben Akers and Gavin Thorpe add:&nbsp;“Suicide is the biggest killer of men under 50. And Liam is a hero to many of that generation. So to be collaborating with him on something that raises the awareness of Talk Club, and gets men talking and improving their mental fitness, will save lives.”&nbsp;

Kharmel Cochrane

Liam Achaibou

BWTV

Ryan Vernava

Daniel Nickson

Carrie Sutton

Kirstin Cruickshank

Chris Sarginson

Adrian Peckitt

Ewan Stewart

Mihai Catalin

Lucy Gregory

Beth Gowland

Lucy Matthews

Dan Davies

Andi Chu

David Jonsson

Warner

Rock

Liam Gallagher 'Too Good For Giving Up' by BWTV

Liam-Gallagher-'Too-Good-For-Giving-Up'-by-Bwtv,liam-Achaibou-&-Ryan-Vernava

KC Locke taps into the mystique of masked rapper M Huncho, referencing fantasy stories and cinema in an imaginative fashion,&nbsp;in&nbsp;the latest edition of Apple Music Agenda Live series.On Doomsday, Huncho explicitly references the late MF Doom, from whom he has inherited his masked persona, and who was himself inspired by Marvel super-villain Doctor Doom. So Locke provides Huncho with his own superhero origin story in a movie-like setting - a huge cave, set in a mountain peak. His very own Fortress of Solitude, in order to reflect on his life.[imgtoken data:1]"I was very excited to work on this project, especially as it was my second Agenda Live visual," he says.&nbsp;"I felt like I had to approach it completely differently than I did the first time, while also staying true to the DNA of the Agenda series."I wanted to push the boundaries and make something very different that co-existed between the Apple Agenda series and M Huncho’s Chasing Euphoria album in my own KC Locke way!<blockquote>I wanted to reveal who is the mind behind the mask...</blockquote>"For this video I really wanted to tap into Huncho’s identity, something he’s always been very elusive [about]. I wanted to reveal who is the mind behind the mask in a way which is respectful to his legacy, but gives the audience an introspective vision they haven’t seen before.[imgtoken data:2]"It opens on Huncho’s wise words and life lessons as a spoken-word piece, before transitioning in a dreamlike manner [to reveal] an experimental performance inside a huge underground cave network - where we find Huncho searching for his euphoria!"I drew references from fantasy worlds while conceptualizing this visual to really build on the mystique of the M Huncho universe and origin story. I like to place the artists I work with into their own universes as if they were characters in their own origin films."

Millie Wrench

Chris Sargington

Murren Tullett

Toby Barber

Tomo Pierce

Marcus Albertsen

Apple Music

Sifi Productions

M Huncho 'Doomsday' by KC Locke

M-Huncho-'Doomsday'-by-Kc-Locke

KC Locke takes his motion-control ambitions to the next level, in the dreamy promo for Lola Young's So Sorry.&nbsp;In a conventional greasy spoon caff - the ominously-named&nbsp;Cruel Cafe -&nbsp;we find&nbsp;Lola Young playing a variety of different characters, on both sides of the counter, in an interweaving tapestry of narratives and slick camera moves.&nbsp;Technically advanced and head-spinningly complex, the video is anchored by the artist's down to earth performance style and authentic interpretation of each character she inhabits.&nbsp;It's another innovative promo for KC Locke and team, whose collaboration with Manchester-based G6 Moco has taken things up a notch once again.[imgtoken data:1]"After experimenting with motion control in 2021 across various projects I had been waiting for the opportunity to use motion control with a full track system," explains Locke. "We designed this concept with that in mind and wanted to create a video which allowed our camera to move around a set freely while telling a visual story."I've wanted to work with Lola Young for a while now and this was the perfect project to link up on. Lola was a pleasure to create with and I feel like we made something great here. The song So Sorry&nbsp;had this feeling of different personalities [so] after pitching the concept of multiple Lolas in her own End Of The F*cking World-style cafe, we got to work on bringing this to life.[imgtoken data:2]"Between Christmas and New Year's Eve when traveling to Thailand for our holiday, myself and Jenny O’Sullivan (production designer) spent many hours planning and discussing the creative and building a world for Lola. While I spent&nbsp;hours planning out each and every second of the motion control moments, Jenny spent equal time designing Cruel Cafe&nbsp;from the ground up while working remote with her art and set building teams."Once I had the whole video mapped out on paper, Andy Rider (G6 MOCO) then began to pre-vis the entire video for us. G6 MOCO’s dedication and attention to detail really helped in this process of really understanding what I had envisioned."The set construction came together beautifully along with the lighting direction by Stefan Yap (DOP) and Nick Platt (gaffer and Drop City owner) - the set really felt like a real cafe and gave the perfect backdrop for Lola to bring these characters to life."

Martin Welsby

2nd AC

7 videos featuring Martin Welsby

2023 (2)

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