Stink Films London has announced the arrival of Colin Solal Cardo for commercial and music video representation in the UK - timed to coincide with the release of his first two videos produced through Stink, for Olly Alexander's Eurovision entry Dizzy and Griff's Miss Me Too.

The French director and photographer (above) has cultivated a distinctive sensibility around craft and performance in music videos since he emerged as a director at live music video network La Blogothèque around a decade ago. He created work for the likes of Phoenix, Metronomy and Alicia Keys at La Blogothèque, winning two Best Live Video UKMVAs in the process, before creating groundbreaking official videos for the likes of Christine and the Queens, Robyn, Charli XCX, Yseult and Caroline Polachek.    

Solal Cardo's style oscillates between high fashion, theatrics and a technique-driven approach. Characterised by strong art direction, he often adopts elements such as costume, props, set builds and major locations, as well as dynamic camera moves and technically challenging perspectives. 

Meanwhile, his photography and editorial work have led him to develop a long-standing collaboration with the esteemed publication Numéro Paris, for which he has shot multiple covers, and worked with models and artists such as Bella Hadid, Anitta, Sevdaliza, Shygirl, Eartheater, 070 Shake.

His most recent directorial collaborations, both released on March 1st, are his first produced at Stink in London. The first is an intricately-crafted and high-intensity visual feast for Olly Alexander's Dizzy - the UK's entry for Eurovision 2024 - that celebrates the song’s sentiment of confusion and love-sickness.

The other is for BRIT Rising Star pop princess Griff's Miss Me Too, a delicate and emotional performance piece, led by choreography, that elevates Griff’s feel-good heartbreak anthem - made in collaboration with Bose.

“I’ve admired Colin’s work for a long time, so I’m really excited to finally see this partnership come to life," says Dom Mckiernan, Global Head of Stink Rising & Music Videos. "We’ve just made two back-to-back music videos and it’s been a whirlwind start to his joining the Stink roster.”

Talking of the two videos Colin Solal Cardo says: "These two projects represent an essential part of my style: the camera movements and explosive technique, mixed with performance, emotion and set design.

"It’s great to immediately jump right into it with Stink and get to know each other so beautifully from the get go. I’m very excited to join the team… I’ve been a fan for a long time and feel that I am in the best place to develop the new phase of my career.”

• Watch Colin Solal Cardo's reel at Stink Films here