Stink Rising have announced the signing of director Zachary Bailey for exclusive commercial and music video representation.

Bailey has carved a niche for himself directing bold performance music videos with stunning visuals. His reel includes collaborations with artists such as Kid Cudi, Young Thug, Lowertown (above), Offset, Bree Runway, and Jean Dawson, among others. He pays meticulous attention to detail and lighting, often masterfully applying the use of VFX to build alternate realities. This is seen in his music video Moon Man for Kid Cudi, Strick and Young Thug which amassed millions of views online. 

Hailing from Maryland and with a degree in film behind him, Bailey started out as a cinematographer, laying the foundation for his later move into direction. Inspired by ‘90s and ‘00s filmmaking, music and culture, he explores themes of nostalgia and dark humour in his work, presenting his own unique, over-exaggerated and off-kilter slant on rap and pop culture.

Bailey (above) now joins the roster of young directors at Stink Rising - the division within Stink Films dedicated to nurturing talent as they progress in their directorial careers. “Joining Stink feels like the best next step for deepening and evolving my work," he says. "They have been really supportive and genuinely share the same passion for making insane ideas come to life. These are the people I want to be surrounded by as I dive deeper into more narrative-led and branded pieces next year.”

Dom Mckiernan, Head of Music Videos at Stink, adds: “We're really proud to welcome Zachary to the Stink Rising roster. A unique balance of fearless ideas and strong taste have led him to some incredible work so far. Can’t wait to see what we make together.”

• Watch Zachary Bailey’s showreel at Stink Rising here