Machine Operated, the directing team behind music videos for Loyle Carner, Greentea Peng, 070 Shake, Rejjie Snow and more, have joined Partizan for representation for music videos and commercials.

Machine Operated are Nathan Taylor and Joshua Hercules, who began their journey working together crafting music videos for friends, united by a love for design and imagery, before officially formalising their partnership in 2018. Their primary focus has been on reshaping narratives through a distinct visual language, working both in moving image and still campaigns, and providing creative direction for fellow artists.

Seamlessly transitioning between commercials and music videos, the pair recently lent their creative touch to an advert launching the partnership between TikTok and the Cannes Film Festival and have previously collaborated with Coca-Cola and Phillips. In the world of music videos where they have picked up UKMVA nominations and Vimeo Staff picks working with esteemed artists including MF DOOM, Bakar, 070 Shake, Loyle Carner, Greentea Peng, and Rejjie Snow.

Speaking about their arrival at Partizan, Machine Operated say: “There’s been a lease of new life, an injection of youthful energy added to what was already a company with such a great legacy. One that we have had respect and admiration for since we started our journey as directors in 2018. Partizan are perfectly matching our enthusiasm we have for this artform, and it’s where we see ourselves growing and evolving as directors. Not only with our commercials and music videos, but also in the narrative space. Truly inspired to get moving with the team and create some incredible work!”

Jenny Beckett, Managing Director/Executive Producer, adds: "We're thrilled to have Machine Operated on board at Partizan. Their unique approach aligns perfectly with our commitment to creative innovation. We're looking forward to some exciting collaborations ahead.”

• Watch Machine Operated's showreel at Partizan here